Aldi has been crowned the best supermarket to buy wine from at a prestigious international competition.
The UK’s branch of the budget chain beat high-end rivals Waitrose and Marks & Spencer to the title of ‘Supermarket of the Year’ at the International Wine Challenge (IWC) Merchant Awards in London on Tuesday night.
Just three weeks ago, the supermarket’s £10.99 Veuve Monsigny Champagne was named as one of the best in the world after winning a Silver Outstanding medal at the International Wine & Spirit Competition.
Aldi has been crowned Supermarket of the Year for it’s award-winning wine collection, which includes a prestigious £10.99 bottle of Champagne
The budget chain is renowned for its wine collection and more than 100 of its bottles have won international awards.
Julie Ashfield, managing director of buying at Aldi UK, said: ‘Being recognised by the International Wine Challenge, not just for the quality of our wine range, but also for our UK buying team’s hard work is a fantastic achievement.
‘At Aldi, we like to keep things simple. We have a concise range of wines on offer, meaning that each bottle, which is bought specifically for the UK market, is excellent quality and is sold at the best possible price – truly earning its place on our shelves.’
Aldi has won a glut of awards for its wines, and its Veuve Monsigny Champagne has scooped an array of medals at competitions
The award for Supermarket of the Year comes just weeks after the retailer’s Veuve Monsigny Champagne Brut, which has already won a glut of awards at prestigious wine contests, picked up a Silver Outstanding medal at this year’s International Wine and Spirits Competition.
It was among 20 gongs Aldi won at the international competition, where its £7.99 Exquisite Collection Crémant Du Jura 2015 also won a Silver medal.
Aldi’s award-winning Champagne, which is just £10.99, is made by Champagne house Philizot & Fils, a world renowned producer that Aldi has been working with for over five years.
It’s a hit amongst shoppers too, according to the supermarket, which reports that its Champagne sales increased by 40 per cent last month.