From blogging to vlogging and a new celebrity cosmetics collection hitting shelves every week, there is no question that the beauty industry is booming.
But with so many brands on the market, it can be difficult to know what product is really worth splurging on.
In 2017, Australian beauty vlogger Brittney Lee Saunders created a burgundy makeup look from high-end brands including Kylie Cosmetics, Benefit and Kim Kardashian West’s self-titled line KKW.
The YouTube sensation recently shared a video of a similar face which she achieved using nothing but Kmart beauty products – so can you tell the bargain look from the luxury look?
One of these looks created by Australian beauty vlogger Brittney Lee Saunders costs just $70 while the other totals $431 – can you tell which is which?
Ms Saunders has made a successful career from her makeup talent and personality
For her high end makeup look, Ms Saunders paid homage to the Kardashian-Jenners by using two eye palettes and ‘lip kit’ from Kylie Cosmetics as well as a KKW contour stick and yellow highlight.
The talented makeup artist used her ‘favourite foundation’, Studio Fix from Mac, Hula bronzer by Benefit and liquid eyeliner from TooFaced to enhance her natural beauty.
She dusted powder from the Mecca Max Skin Halo palette in rose gold over her cheeks and accentuated her green eyes using Ardell’s Wispies false lashes, the cheapest item on Ms Saunders’ luxury list which is available at Priceline.
Ms Saunders used a matte liquid lipstick in shade Ginger and shimmering gloss from Kylie’s makeup line to complete her high-end look.
How much does Ms Saunders’ high-end brand makeover cost?
* Mac Studio Fix Foundation $54
* Lipstick and lipgloss from Kylie Cosmetics $43
* Peach and burgundy palettes from Kylie Cosmetics $45 and $42
* KKW Contour and Highlight Sticks $50
* Hula Bronzer by Benefit $26
* Roller Lash by Benefit $42
* Tarte concealer $37
* Ardell Wispies false lashes $11
* Mecca Skin Halo Diamond Dust $22
* TooFaced liquid eyeliner $29
* Real Techniques makeup brush set $30
Total luxury brand haul: $431
Would you spend $431 on the latest makeup trends? Ms Saunders (pictured)
Ms Saunders applies eye shadow from the Kylie Cosmetics ‘Royal Peach’ and ‘Burgundy’ palettes using a Real Techniques brush
How much does Ms Saunders’ Kmart makeover cost?
* Beauty blender $3
* Primer $6
* Foundation $6
* Concealer $3
* OXX false lashes $7
* Matte lip liquid $2
* Lipgloss $4
* Face powder $2
* Highlight palette $6
* Pink and purple eye palette $2
* Cream eyeshadow $2
* Brow pencil $3
* Eye liner $4
* Mascara $5
* Bronzer $5
Total Kmart haul: $70
For her budget look, Ms Saunders said almost every Kmart product she used was priced between $2 and $7.
‘I spent just over $100, but I got a full face and much more,’ she said.
The Instagram star praised Kmart’s own brand false lashes, lipstick, foundation and brow pencil which she said she ‘couldn’t fault’.
‘For a cheap pencil, this is amazing – it went on really easily and the medium shade is perfect for my brows.
‘I’ll definitely continue to use it!’
Ms Saunders added that Kmart lip products were what impressed her most.
Ms Saunders shows the pink OXX palette from Kmart ($2) she used to mimic her luxury ‘beat’
Ms Saunders praised the ‘natural finish’ of Kmart’s budget friendly foundation ($6)
Ms Saunders said Kmart’s highlight was ‘definitely a fail’, leaving her cheekbones sticky with chunks of glitter.
‘I feel the concealer seeped into my skin and took off some foundation underneath my eyes,’ Ms Saunders said, adding she didn’t think it would be suitable for oily skin types.
The shimmered bronzer also left her underwhelmed, although she said this may be down to personal preference.
Ms Saunders is pictured on her Instagram wearing the finished Kmart beauty look
Overall, Ms Saunders was impressed with Kmart’s OXX product range.
‘There were a couple of products that were a miss for me, but considering the cost I am pretty happy with the look.
‘You wouldn’t look at me and guess that I’m wearing all Kmart cosmetics.’