Bearded men turn into MERMEN for dudeoir shoot

A group of bearded Canadian men have been transformed into mermen in honor of a great cause.

The men of the Newfoundland and Labrador Beard & Moustache Club recently partnered with the mental health Spirit Horse NL program to create a calendar, and the final product is fishy – but in a very good way.

The MerB’ys 2018 calendar features 12 months of bearded buds, often dressed in nothing but mermaid tails.

A flipper or three: The men of the Newfoundland and Labrador Beard & Moustache Club have released a merman-themed calendar

Striking a pose: The images feature bearded members of the club posing in mermaid tails

Striking a pose: The images feature bearded members of the club posing in mermaid tails

Hanging out: The guys look like they are having the time of their lives in their tails and floral head wear

Hanging out: The guys look like they are having the time of their lives in their tails and floral head wear

The title is a combination of the word merman and ‘b’y’, which is a Newfie term for the word buddy.

The photos see some of the silliest members of the group really letting loose, flapping their tails around the rocky shores or gathering together for a pint at the pub, flippers and all. 

The men are also seen in other settings that they normally inhabit and doing things they normally do, including getting a trim at the barber shop or jamming on a guitar – all post merman transformation.

Flipping out: The MerB¿ys 2018 calendar gets its name from a combination of the word merman and 'b'y', which is a Newfie term for the word buddy

Flipping out: The MerB’ys 2018 calendar gets its name from a combination of the word merman and ‘b’y’, which is a Newfie term for the word buddy

Hard (mer)man: This hardy merman braved the Canadian snow and even colored his facial hair for the occasion

Hard (mer)man: This hardy merman braved the Canadian snow and even colored his facial hair for the occasion

Jamming along: The photos show some of the mermen even picking up an instrument or two

Jamming along: The photos show some of the mermen even picking up an instrument or two

Jamming along: The photos show some of the mermen even picking up an instrument or two

By the beautiful sea: The calendar is just the latest charity-driven project the club have worked together on

By the beautiful sea: The calendar is just the latest charity-driven project the club have worked together on

Loungers: The tails come in all colors, shapes and sizes, much like the men wearing them

Loungers: The tails come in all colors, shapes and sizes, much like the men wearing them

Some even bravely bear the Canadian winter snow in nothing but their scaly bottom-half coverings. 

A few have had their beards colored for the event, while others sport intricate floral head wear.  

The tails come in all sorts of shapes, sizes and colors, much like the diverse group of men in the club, who all share a love of facial hair as their common bond.

The calendar is just the latest charity-driven project the guys have worked on together, having previously sold things like sweaters and T-shirts.

Mr October: The months have themes, of course, such as this pumpkin patch dwelling merman

Mr October: The months have themes, of course, such as this pumpkin patch dwelling merman

Day-to-day: The men are seen in their regular habitats, such as at the barber shop

Day-to-day: The men are seen in their regular habitats, such as at the barber shop

Taking a tipple: They are even seen lined up in their tails while enjoying a pint at the bar

Taking a tipple: They are even seen lined up in their tails while enjoying a pint at the bar

Keeping it clean: This merman shows off the importance of proper beard care, with the help of a barber

Keeping it clean: This merman shows off the importance of proper beard care, with the help of a barber

Catching a kiss: The club have already sold 500 of the calendars on pre-order

Catching a kiss: The club have already sold 500 of the calendars on pre-order

Spirit Horse NL is a project that uses horses to help young people, adults, families and other groups enhance their mental health and learn new skills. 

The group’s founder, Hasan Hai, told Huffington Post: ‘Something about a bunch of bearded men being comfortable in their own skin ― and being extremely vulnerable in ways that defy traditional standards of masculinity ― seems to have connected with people.’

The group have already sold a whopping 500 of the calendars on pre-order. The are available to purchase online for $25 each.  

Read more at DailyMail.co.uk