The heir to an online fashion empire worth £2billion will tie the knot with his girlfriend this week in what looks set to be one of the most lavish weddings of the year.
Adam Kamani, 28, is the son of Mahmud Kamani, 52, who managed to turn a Manchester market stall into a vast fortune.
Adam is marrying his girlfriend Charlotte McHale, known as Charlie, in a plush wedding in Milan, Italy this week, in a lavish celebration onlookers predict could cost up to £1million.
The family have been sharing pictures of their preparations on social media, with the bride treating herself to an expensive-looking bejeweller manicure, after enjoying a huge hen party with dozens of her friends.
Pictured left to right: Adam Kamani, Charlotte McHale, Aisha Kamani, Amy Reddish and Uma Kamani. Adam, 28, the son of Boohoo’s billionaire founder, is marrying his girlfriend Charlotte McHale this week
Adam works for the family business, which is now worth over £2billion after starting out as a market stall
Charlie has been sharing her wedding preparations on her Instagram page, which has over 3,000 followers.
She posted a picture of her new manicure, featuring pale pink polish encrusted with crystals.
In the run up to her big day she also kept her followers updated on her hen do, which she celebrated with a whopping 24 hens.
She captioned the picture: ‘If this isn’t blessings, I don’t know what is….. Known some of you over 20 years and some of you 2, but I love each one of you and can’t express enough gratitude for you being a part of the most perfect weekend!
Charlie had 24 hens at her extravagant bachelorette party before she ties the knot this week
‘You shine as bright as all the highlighter in this pic and the ladies who pulled it all together, I love you! Thank you from the bottom of my heart.. you know me so well, it was perfect in ways I never could have imagined…. you run the world.’
The groom’s father Mahmud set up Boohoo in 2006 with the intention of selling up-to-date clothes for low prices.
Today, Boohoo has a workforce of 1,415, with teams in Manchester, Burnley, London, New York and Los Angeles.
It is endorsed by celebrities like Little Mix and the cast of TOWIE, and is worth an eye-watering £2.6 billion
The groom’s mother Aisha Kamani, 51, has also been sharing snaps of the wedding party as they prepare for the big day in Italy.
Charlie had an expensive-looking manicure complete with diamontes before her wedding
One picture saw Adam and Charlie pose in front of an expensive-looking floral wall as they cosied up to Aisha, Adam’s brother Uma and his girlfriend Amy.
Adam works for his father’s business while Uma is the CEO & Founder Pretty Little Thing, another hugely successful clothing brand based in Manchester.
Another picture posted by Aisha sees her wrap her arms around her soon to be daughter-in-law Charlie, with Amy posing behind Aisha.
Confirming the couple are just days away from tying the knot, Aisha captioned the picture ‘pre-wedding photo’, and added the hashtags #bridetobe and #kamanieverafter.
Aisha also posted a snap after a pre-wedding dinner at expensive sushi joint – and notorious celebrity haunt – Nobu, in Milan.
The groom’s mother Aisha Kamani, 51, (pictured centre) has been taking part in the wedding preparations and sharing pictures with her future daughter-in-law (pictured left) with her son’s girlfriend Amy (right)
The happy couple are getting married in Milan, Italy in a ceremony that is believed to be costing up to £1 million
The family has a rags to riches back story, with Indian immigrant Mahmud managing to grow his market stall into a multi-billion pound business.
Mahmud’s father Abdullah went to school with Mahatma Gandhi in Gujurat, India. Abdullah moved the family to Kenya, where many Indian families had prospered under the British Empire.
Mahmud was born there in 1964, but four years later the Kamanis were forced to flee to Britain by increasing unrest and draconian employment laws that favoured native Kenyans.
Charlie has been keeping fans updated on her wedding plans via her social media pages
They settled in Manchester, where the entrepreneurial Abdullah sold handbags on a market stall to feed his family, before investing in property and founding the wholesale textile business Pinstripe, where Mahmud worked, using family connections in India to source garments.
By the early 2000s, the firm was selling nearly £50 million of clothing a year to High Street names such as New Look, Primark and Philip Green’s Topshop.
The family were pictured enjoying an extravagant pre-wedding meal at Nobu in Milan
Spotting the potential in the growth of the internet, Mahmud set up his online retailer in 2006 that would deliver their own-branded fashion at rock bottom prices, starting out with just three staff and operating out of a Manchester warehouse.
Today it has a workforce of over 1,000, and celebrity advocates including everyone from Little Mix to Tallia Storm.
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