- Research shows 90 per cent of people prefer shopping in a store than online
- They survey was paid for by Australian department store giant David Jones
- Respondents in the survey said it doesn’t feel like Christmas until they’re in store
Research carried out by David Jones shows 90 per cent of people prefer buying Christmas presents at a shop rather than online.
The survey comes as traditional retailers face stiff new competition from internet shopping giant Amazon, which launched in Australia this month.
A survey of 1100 people paid for by the department store found nine out of 10 people were doing their Christmas shopping in a shop, according to the Daily Telegraph.
‘People are telling us they don’t feel it is Christmas until they have been in the store,’ deputy store manager Courtney Owings.
Research carried out by David Jones shows 90 per cent of people prefer buying Christmas presents at a shop rather than online
A survey of 1100 people paid for by the department store found nine out of 10 people were doing their Christmas shopping in a shop
Online retailer Amazon launched in Australia this week, and the site’s boss Rocco Braeuniger said they had ‘millions of visits’ in the first few days.
According to David Jones bikinis and board shorts have been a top seller leading up to the holidays due to the heatwave spreading across Australia.
David Jones stores expect to sell 128,000 fragrances and 165,000 pairs of men’s socks.
The survey found people spend an average of $137 on their partner and more on their mothers than their dads.
It found shoppers spend an average of $67 on their mums compared to $56 on their dads.
David Jones stores expect to sell 128,000 fragrances and 165,000 pairs of men’s socks
Amazon’s launch in Australia was lacklustre, and retail expert Brian Walker said Amazon’s true goal was to collect information on its customers
Amazon’s launch in Australia was lacklustre, and retail expert Brian Walker said Amazon’s true goal was to collect information on its customers.
‘Amazon is much more than a retailer, it is a data-mining business,’ Mr Walker told the Daily Telegraph.
Amazon has told its sellers to offer deals to customers on Boxing Day.