Superheros could be taking centre stage at football games as Etihad Stadium is renamed following a Disney deal.
The popular AFL stadium will be known as Marvel Stadium in coming months after an eight year agreement was made between the two companies.
The ‘marvelous’ name will coincide with a Marvel store, who are the brains behind The Avengers, in an attempt to promote superheros at football games.
Superheros could be taking centre stage at football games as Etihad Stadium (pictured) is renamed following a Disney deal
The popular Melbourne AFL stadium will be known as Marvel Stadium in coming months after an eight year agreement was made between the two companies
The ‘marvelous’ name will coincide with a Marvel store, who are the brains behind The Avengers (pictured), in an attempt to promote superheros at football games
Melbourne Stadiums Limited CEO Michael Green said Marvel was a ‘powerhouse in the entertainment industry’ with global significance, The Age reported.
‘It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans.
‘This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering at truly game-changing experience.’
The renaming comes a decade after the Melbourne stadium was changed from Telstra Dome, which was previously called Colonial Stadium, with many people sharing their divided opinions online.
‘Etihad Stadium being renamed Marvel Stadium feels like a football to the groin,’ someone wrote.
‘If I don’t see Thor and Hulk Fight there, I will be so disappointed,’ one person wrote.
‘This is made up yes?,’ another person said.
Many questioned whether the decision was a ‘late April Fool’s joke’ and took aim at the number of name changes the stadium has had.
Melbourne Stadiums Limited CEO Michael Green said Marvel was a ‘powerhouse in the entertainment industry’ with global significance but footy fans were less convinced
The renaming comes a decade after the Melbourne stadium was changed from Telstra Dome, which was previously called Colonial Stadium, creating divided opinions (pictured)
One person less impressed with the name change claimed it would be like a ‘football to the groin’ (pictured)
‘If I don’t see Thor and Hulk Fight there, I will be so disappointed,’ one person wrote (pictured)
Other footy fans claimed they hadn’t gotten used to the 2008 name change (stock image)
Other footy fans claimed they hadn’t gotten used to the 2008 name change.
‘It’s still the Telstra Dome to me,’ one wrote.
‘I’ve only just started calling it Etihad instead of Telstra Dome,’ someone explained.
‘Etihad Stadium renamed Marvel Stadium after a sponsorship deal with Disney. Apparently ‘Crappiest Place on Earth’ was already taken,’ another shared.
While many disputed the decision, which will be official from September 1, others welcomed the superhero inspired title.
Many questioned whether the decision was a ‘late April Fool’s joke’ and claimed it was a ‘made up’ title (pictured)
‘I’ve only just started calling it Etihad instead of Telstra Dome,’ someone explained (pictured)
‘Etihad Stadium renamed Marvel Stadium after a sponsorship deal with Disney. Apparently ‘Crappiest Place on Earth’ was already taken,’ another shared (pictured)
While many disputed the decision, which will be official from September 1, others welcomed the superhero inspired title (pictured)
As one football fan claimed the ‘nerds had finally won’ because they felt like they were ‘in an Avengers movie’, another suggested ‘fairy tales might come true now’ (pictured)
‘Great now we’re gonna (sic) have Iron man and the Hulk checking tickets and Thor checking bags,’ someone said.
‘I might be in the minority on this one but I think Etihad Stadium getting renamed Marvel Stadium is cool as s***,’ one wrote.
‘This is so bonkers! I can now reconcile my love of Marvel with my love of AFL,’ another said.
As one football fan claimed the ‘nerds had finally won’ because they felt like they were ‘in an Avengers movie’, another suggested ‘fairy tales might come true now’.