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Emoov calls in administrators after sales talks collapse

Online estate agency Emoov has gone into administration after talks with potential buyers collapsed over the weekend. 

In an email sent to staff from chief executive Russell Quirk this afternoon, published by trade magazine Estate Agent Today, prospective purchasers did not come through with ‘viable offers’ to acquire the business.

‘They say that entrepreneurs should never give up,’ said the email from Quirk to staff. 

‘But at the same time one needs to know when efforts have been truly exhausted and when you simply have to call it a day.’

The company has called in administrators after not posting a profit for nine years 

He went on to add: ‘Regretfully and despite my significant endeavours over this weekend to achieve such, the prospective purchasers that have been in the wings have not come through with viable offers to acquire the Emoov business.’

The email says that at 1pm today, Quirk held a call with Emoov board members where it was agreed to appoint James Cowper Kreston’s Peter Whalley and Tom Russell as administrators.

Once this is filed with the court later today, James Cowper Kreston will take charge of the affairs of the company and its staff, customers and creditors and will work to secure an ultimate buyer, the email says.

James Cowper Kreston would not comment when approached by This Is Money. 

Despite the pending administration, the website is still up and running, and accepting valuation requests for potential sellers. 

The company offered packages starting from £895, with no cash upfront. According to job website Glassdoor, the company employs more than 50 staff. 

What went wrong for Emoov?  

In April Emoov reported net liabilities of £583,824 for the year to 30 April 2017, up from £275,896 the previous year. 

The group had been loss-making since it was founded in 2009, and had expected to post a profit by 2020. 

In May this year Emoov announced a £100million merger with and Tepilo, founded by television presenter Sarah Beeny, in a bid to create a rival to leading online estate agent Purplebricks.

Founder Quirk went on to say in an interview that the business could be capitalised as £500million to £700million in the next two years.  

In June the digital estate agent made an audacious bid for Countrywide, which wasn’t accepted. 

‘Thank you. I’m so sincerely sorry that it has come to this,’ the email said.

Last week Sky News reported that Emoov was considering a pre-pack administration.  

Sources told Sky that a pre-pack administration, through which a buyer acquires some of a company’s assets while leaving its liabilities behind, was soon to be announced.

According to publicly available documents filed to Companies House, directors Robert Sanderson and Richard Martin had their Emoov directorships terminated last month – just six months after being appointed.     

Quirk was recorded last month saying he had been ‘let down by some of [Emoov’s] large shareholders.’

‘We are in talks with parties that have approached us with a view to acquiring the business,’ Quirk says in the video. 

‘We did the merger deal with Tepilo about five months ago. That deal was constructed around a certain amount of money coming in. 

‘[Tepilo shareholders] pledged to provide a certain amount of money to the business. Let’s just say that on the Tepilo side, that money has not been forthcoming.’

According to Companies House, Quirk set up a new company in September, ‘Russell Quirk Ltd’, which is described as being a real estate agency and public relations firm. 

A week later he set up public relations firm ‘Properganda.’ 

Russell Quirk could not be immediately contacted for comment. 


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