Cadbury has made some controversial new changes to its beloved Roses chocolates.
The company announced last month they would be revamping Australia’s favourite chocolate box by adding new flavours and changing their wrapping.
Some consumers, however, have been left with a sour taste in their mouth.
Cadbury has made some controversial new changes to its beloved Roses chocolates
Some old firm favourites of the chocolate box selection have undergone a make-over
Strawberry cremes, Hazelnut Whirls, Orange Crème and Classic Fudge have all been thrown out in a controversial move
Some old firm favourites have undergone a make-over. Peppermint Crème has been transformed into something called ‘Peppermint Crème Crunch’.
Strawberry cremes, Hazelnut Whirls, Orange Crème and Classic Fudge have all been thrown out in a controversial move. They have been replaced by three brand new flavours, including Vanilla Nougat and Classic Caramel.
White chocolate lovers should not despair as Cadbury have added a white chocolate treat into the mix called ‘White Raspberry’.
The new white chocolate will be made with freeze-dried raspberries and could become the new family favourite.
However, consumers can be rest assured that there will be plenty of the often unpopular Turkish Delight left at the bottom of the box.
The Roses trademark twist wrappers have also been given the boot. Cadbury have stated that the updated sealed ‘flow wrap’ will prevent accidental unwrapping and minimise flavour transfer.
While Roses chocolates have been a firm favourite with Australians since 1948, some customers are unimpressed with the changes.
Admin of the Old Shops Australia Facebook group Chris Ho told Daily Mail Australia that the new revamped Roses ‘suck’.
‘I’m not alone in thinking the revamped Roses suck,’ Mr Ho said.
‘It wasn’t broke to begin with but they decided to fix it – and now it’s broke.’
One upset customer posted on Cadbury’s Facebook page; ‘Why have you changed the Cadbury roses box? Why change something that is not broken?’
Another disgruntled Facebook user questioned Cadbury’s controversial decision to scrap the flavours, saying; ‘Surprised to discover Cadbury Roses have been updated. Hazlenut Whirls, Strawberry, Orange and Choc Fudge are gone yet Turkish Delight survives?’
One upset customer posted on Cadbury’s Facebook page; ‘Why have you changed the Cadbury roses box? Why change something that is not broken?’
Another disgruntled Facebook user questioned Cadbury’s controversial decision to scrap the flavours
One consumer lamented the loss of the twist-style wrappers
One customer lamented the loss of the twist-style wrappers, wondering how they would be able to rewrap the chocolate if they took a bite and realised they didn’t want to eat it after all.
‘We have a problem… the wrappers for the Cadbury roses has changed. Mum called me, devastated. it’s been a tough realisation. Now I can’t rewrap them if I don’t like the flavour.’
The new sweets officially launched in the country in August 2018.
This is not the first time Cadbury’s have upset some consumers by making changes to their Roses chocolates. In May 2017, the company pulled the plug on their Cherry Heaven sweet.