REVEALED: Gillette charges women more than men for the same razors – while bashing sexism in its controversial #MeToo-inspired advert
- Gillette’s new advert discouraging sexism has caused a storm around the world
- Brand called hypocritical as women’s razors are more expensive than men’s
- Gillette fusion razor with five blades costs $14, women’s venus razor costs $17
Gillette’s new advert discouraging sexism has caused a storm around the world.
And now the brand is being accused of hypocrisy because its products for women are generally more expensive than its products for men.
In Woolworths, for example, a Gillette fusion razor with five blades costs $14, while the Gillette venus razor with five blades costs $17, a 21 per cent mark up.
In Woolworths, for example, a Gillette fusion razor with five blades costs $14, while the Gillete venus razor with five blades costs $17, a 21 per cent mark up
A 195g bottle of men’s shaving foam costs $6 while the women’s equivalent costs $7.20, a 20 per cent increase
And the price disparity isn’t limited to just razors and razor blades.
A 195g bottle of men’s shaving foam costs $6 while the women’s equivalent costs $7.20, a 20 per cent increase.
Critics argue that women’s and men’s razors are essentially the same so prices should be too.
But Gillette explains the price difference by saying the products are different.
A spokesman said: ‘Gillette and Venus products are different, designed to address different shaving needs while providing the best possible user experience.
‘Pricing depends on a wide range of factors, including product technology, materials, demand, supply chain and promotional activity.’
Under fire: Gillette is facing backlash for tackling sexism in its #MeToo-inspired ad
Gillette has been slammed on social media over the price differences since its advert.
‘Now I loved @Gillette for their new #bestamancanget ad. I really do. But can we address how much women’s razors cost compared to men’s? #pinktax,’ one woman on Twitter asked.
What was the issue with the Gillette advert?
The ad titled We Believe: The Best Men Can Be shows a man talking over a woman in a boardroom, boys fighting and grown men ignoring them saying ‘boys will be boys’.
It later features men wolf whistling at women without being countered by their peers.
Social media was deluged with outraged males who vowed never to buy any more products from the firm after the commercial went viral.
One person tweeted: @Gillette have no wbecome a Leftist Bigot Company that insulted their own user base by calling them ‘Sexists’
Critics of the Gillette campaign were quick to claim the brand isn’t practicing what it’s preaching.
‘So ironic that @Gillette who has been charging 20% more for women’s razors (same as men’s razors except pink) for decades would criticize men as a whole for supposedly not being our best,’ a man named Tim tweeted. ‘They’re probably not worried about #BoycottGilette because they can just raise the #pinktax.’
There were plenty of fans who were happy to see Gillette taking on bullying, sexism, and sexual harassment, even they couldn’t help ask why the company still has a ‘pink tax’ in 2019.
‘@Gillette thank you for your ad- also please stop charging more for your pink-lady razors & accessories. We buy ‘men’s razors’ for this exact reason. It’s cheaper,’ one woman tweeted.
‘I don’t know if the price is yours or at the store’s discretion. But no more pink tax! THANKS! #pinktax #GilletteAd.’
‘Hey @Gillette!! That’s quite a nice ad, we definitely have to reshape our masculinity. And also, how about ending the #PinkTax?’ a man named Guillermo wrote.
‘As far as I have witnessed, some of your goods made for women are more expensive than those for men, even though they are exactly the same manufacture!’
One optimistic woman believed Gillette was taking the first step to eliminating the ‘pink tax’ on its products.
‘What an AMAZING add [sic] from #Gillette! Let’s take it to the next level and eliminate the #PinkTax on products for women!’ she commented.
The socially conscious new campaign from Gillette has been steeped in controversy since it debuted, with many men calling for a boycott of the brand.
Newtown fire station posted a sign at its HQ complaining about the Gillette advert which had claimed masculinity is toxic