News, Culture & Society

Inside Paris Hilton’s multi-billion dollar retail empire

‘When I was growing up, my parents were super strict, so I decided one day, I’m just going to work so hard, and become so successful, that I’m never going to have to ask for anything ever.’

That was Paris Hilton’s reply to Australian radio network KIIS FM’s Kyle and Jackie O on Wednesday, after they asked her what it felt like to be worth more than her parents.

The revelation shocked to the hosts, who learned the extent of the 36-year-old’s retail empire, encompassing 50 stores, 19 product lines and sales from her 23 different fragrances exceeding $2.5 billion ($3.29 billion Australian).

‘You’re worth more than your parents’: Over the last twelve years Paris Hilton has been quietly been building an empire, which includes 50 stores, 19 product lines and sales from her 23 different fragrances in excess of $2.5 billion

‘Well I have 19 product lines so I make everything from fragrances, clothing, shoes, makeup, skincare line jewellery, lingerie and dog clothes,’ Paris proudly explained.

‘They’re all very successful, but the fragrances are incredibly successful.’

Successful is an understatement, with the company already reporting $1.3 billion USD (1.7 AUD) in sales back in 2005, with recent reports estimating a current figure closer to $3 billion (3.9 AUD), according to Stylecaster.

In that 12 years, Paris has developed the second-most successful celebrity fragrance line of all time, behind only Liz Taylor.

She’s in the country to promote Rosé Rush – the 23rd fragrance she’s released since 2004 – with retailer Chemist Warehouse expecting a massive attendance at Thursday’s Birkenhead Point meet-and-greet. 

How many? Currently promoting a new fragrance in Australia, Paris revealed: 'Well I have 19 product lines so I make everything from fragrances, clothing, shoes, makeup, skincare line jewellery, lingerie and dog clothes... they're all very successful, but the fragrances are incredibly successful'

How many? Currently promoting a new fragrance in Australia, Paris revealed: ‘Well I have 19 product lines so I make everything from fragrances, clothing, shoes, makeup, skincare line jewellery, lingerie and dog clothes… they’re all very successful, but the fragrances are incredibly successful’

$3 billion! Successful is an understatement, with the company already reporting $1.3 billion USD in sales 12 years ago in 2005, with recent reports estimating a current figure closer to $3 billion

$3 billion! Successful is an understatement, with the company already reporting $1.3 billion USD in sales 12 years ago in 2005, with recent reports estimating a current figure closer to $3 billion

Fans will have to make-do with the Chemist Warehouse location, given the fact the megastar is yet to open one of her 50 Paris Hilton accessory stores in the country.

That may well change shortly, however, with the reality star telling the LA Times last year: ‘There are 50 Paris Hilton stores now, and we’re opening 200 more.’

She also proudly boasted the fact she was getting into the real estate and tech markets, but, embodying her business mogul status, replied coyly: ‘It’s top secret right now, so I can’t talk about them yet.’

Feel the rush! She's in the country to promote Rosé Rush - the 23rd fragrance she's released since 2004 and is now owner of the second-most successful celebrity fragrance line of all time, behind only Liz Taylor

Feel the rush! She’s in the country to promote Rosé Rush – the 23rd fragrance she’s released since 2004 and is now owner of the second-most successful celebrity fragrance line of all time, behind only Liz Taylor

Not one of the lucky 50! Fans will have to make-do with a meet-and-greet at Chemist Warehouse, given the fact the megastar is yet to open one of her 50 Paris Hilton accessory stores in the country - although she insists '200 more are coming'

Not one of the lucky 50! Fans will have to make-do with a meet-and-greet at Chemist Warehouse, given the fact the megastar is yet to open one of her 50 Paris Hilton accessory stores in the country – although she insists ‘200 more are coming’

What are you waiting for? Pictured here is the line of fans at one of Paris' fragrance launches in Sephora, Paris

What are you waiting for? Pictured here is the line of fans at one of Paris’ fragrance launches in Sephora, Paris

All told, her 19 different product lines were last said to earn the heiress more than $10 million ($13 million AUD) a year in sales – which according to recent reports, is equivalent to around 15-hours DJ work for Paris.

In 2014, The Guardian claimed the blonde bombshell earns up to $1 million ($1.32 million AUD) per DJ set (typically 1.5 hours), the majority of which take place in Ibiza, China and Dubai. 

But wait, there's more! All told, her 19 different product lines were last said to earn the heiress more than $10 million a year in sales - which according to recent reports, is equivalent to around 15-hours DJ work for Paris

But wait, there’s more! All told, her 19 different product lines were last said to earn the heiress more than $10 million a year in sales – which according to recent reports, is equivalent to around 15-hours DJ work for Paris

A million before the beat even drops! In 2014, The Guardian claimed the blonde bombshell earns up to $1 million per DJ set (typically 1.5 hours), the majority of which take place in Ibiza, China and Dubai

A million before the beat even drops! In 2014, The Guardian claimed the blonde bombshell earns up to $1 million per DJ set (typically 1.5 hours), the majority of which take place in Ibiza, China and Dubai

 It’s a tad higher than her reported $300,000 ($395,000 AUD) ‘party appearance fee’ rate, which covers Paris’ cost to simply turn up at the event, where she’ll sometimes stay for little more than one hour.

According to Celebrity Net Worth, Paris is currently valued conservatively at $300 million ($395 million AUD) up $200 million in the space of four years.  

Or, for the budget conscious: It's a tad higher than her reported $300,000 'party appearance fee' rate, which covers Paris' cost to simply turn up at the event, where she'll sometimes stay for little more than one hour

Or, for the budget conscious: It’s a tad higher than her reported $300,000 ‘party appearance fee’ rate, which covers Paris’ cost to simply turn up at the event, where she’ll sometimes stay for little more than one hour

You hear that, dad? According to Celebrity Net Worth, Paris is currently valued conservatively at $300 million, up $200 million in the space of four years

You hear that, dad? According to Celebrity Net Worth, Paris is currently valued conservatively at $300 million, up $200 million in the space of four years

Where does she keep it all? That figure also includes her $5.9 million Mulholland Estates section mansion - purchased in 2007 - and expected to be worth considerably more today

Where does she keep it all? That figure also includes her $5.9 million Mulholland Estates section mansion – purchased in 2007 – and expected to be worth considerably more today

That figure also includes her $5.9 million ($7.7 million AUD) Mulholland Estates section mansion – purchased in 2007 – and expected to be worth considerably more today.

Additionally, Stylecaster claims her stable of luxury vehicles includes her favourite pink Bentley, as well as: ‘a Rolls-Royce Ghost, Lexus coupe, Mercedes SLR, Yukon Hybrid, and a Cadillac Escalade.’

Pink goes faster? Then there's her stable of luxury cars, highlighted by her favourite pink Bentley

Pink goes faster? Then there’s her stable of luxury cars, highlighted by her favourite pink Bentley

But wait, there’s more! Reports claim Paris also owns a Rolls-Royce Ghost, Lexus coupe, Mercedes SLR, Yukon Hybrid, and a Cadillac Escalade.’

 Paris may even be worth more than Grandfather and Hilton Hotel heir Barron Hilton, who announced in 2007 he was donating 97% of his $2.3 billion fortune to charity.

She acknowledged her rightful status as one of the Hilton’s most successful, and undoubtedly most famous, during her radio interview Wednesday.

‘My Grandfather, he’s so cute, he said recently “I used to be known as Baron Hilton, but now I’m just known as Paris Hilton’s grandfather.”‘ 

More than Barron? Paris may even be worth more than Grandfather and Hilton Hotel heir Barron Hilton, who announced in 2007 he was donating 97% of his $2.3 billion fortune to charity

More than Barron? Paris may even be worth more than Grandfather and Hilton Hotel heir Barron Hilton, who announced in 2007 he was donating 97% of his $2.3 billion fortune to charity

That's so hot! Speaking to KIIS FM on Wednesday, Paris quipped: 'My Grandfather, he's so cute, he said recently: "I used to be known as Baron Hilton, but now I'm just known as Paris Hilton's grandfather'

That’s so hot! Speaking to KIIS FM on Wednesday, Paris quipped: ‘My Grandfather, he’s so cute, he said recently: “I used to be known as Baron Hilton, but now I’m just known as Paris Hilton’s grandfather’

Read more at DailyMail.co.uk


Do you like it? Share with your friends!


Comments are closed.