Cindy Crawford has been the face of Omega watches for more than 20 years.
But at 51 she needn’t worry about some young upstart replacing her in the luxury brand’s affections.
Instead the veteran clotheshorse has been joined for the timepiece’s latest campaign by two of the hottest new names in the fashion world – her own children, Kaia and Presley Gerber.
Welcome to the family business! Kaia and Presley Gerber star alongside mom Cindy Crawford and dad Rande in new Omega watch campaign
Kaia, 16, and 18-year-old Presley have been flitting from one catwalk to the next during the semi-annual fashion week frenzy, making them the perfect choice to add a youthful edge to Omega.
Rounding out the campaign is their father – Rande Gerber.
The 55-year-old was once a model, before joining his brothers Scott and Kenn as the founders of The Gerber Group, a successful chain of luxury bars and restaurants.
The next generation: The Gerber kids are already making their mark on the fashion world
And with his clear skin, athletic figure and masculine good looks, it’s clear to see just why the Gerber kids are such hits.
Taking to Instagram, Cindy wrote: ‘I’ve been in the Omega family for years, but I finally get to share it with these three. So excited to show you our new campaign with The Real Peter Lindbergh, launching tonight in Paris!’
Cindy first worked for Omega back in 1995, and has talked about how her signing came about when the brand wanted a new image.
Watch this! The Crawfords and Gerbers show off their Omega timepieces at the brand’s Paris Fashion Week party on Friday
‘They were famous for their sports timekeeping, their divers’ watches and, of course, their association with the space program and all the Moon landings – a lot of stereotypically guy stuff.
‘I had the chance from the very beginning, to have input on the design of the Constellation watches and I’m proud of the fact that OMEGA is now, along with all of its technical accomplishments, considered to be a fashionable watchmaker.’
Passing on the baton: Cindy, left, has been the face of Omega watches for more than 20 years
While Rande seems happy enough to pose alongside his family, he certainly isn’t in need of a new income.
In June the businessman and his best friend George Clooney sold their stake in their tequila brand Casamigos to the alcoholic beverage company Diageo, which agreed to pay $700 million to assume control of the brand, with the potential for another $300 million based on its performance over the next decade.
The original: Cindy in one of her first Omega watches, from 1998