McDonald’s will hand out free Roald Dahl books with every happy meal box in an attempt to inspire more children to enjoy reading
- McDonald’s are handing out free Roald Dahl interactive books with Happy Meals
- 80,000 of the beloved children’s books will be available across NZ for six weeks
- Iconic Roald Dahl characters will feature alongside Quentin Blake illustrations
McDonald’s are handing out free Roald Dahl books with every happy meal box to inspire more children to enjoy reading.
The fast food giant is making the children’s books available in happy meals across Australia and New Zealand as part of its Happy Meal Readers programme.
The books will feature extracts from Roald Dahl’s beloved books alongside illustrations by Quentin Blake.
McDonald’s are handing out free Roald Dahl books with every happy meal box to inspire more children to enjoy reading
The fast food giant is making 800,000 of the children’s books available in happy meals across New Zealand, as part of its Happy Meal Readers programme
The books have been up for grabs in McDonald’s Happy Meals across Australia since January 24.
The Happy Reader books have been launched in partnership with AUSPELD, the Australian Federation of SPELD associations, which provides essential support to children and adults with learning difficulties.
The initiative was also sparked in New Zealand following a 2016 survey from The Progress in International Reading Literacy Study, which found a drop in literacy rates among primary school children, the NZ Herald reported.
The special books will be available in Happy Meals across New Zealand for the next six weeks.
Eight of Roald Dahl’s stories have been adapted into a variety of interactive, educational activity books and are available in a collection case: Fantabulous BFG, Amazing Matilda, Lucky Charlie Bucket, Brave Little Sophie, Wonderful Mr. Willy Wonka, Marvelous Miss Honey, Rotsome Giants and Mischievous Chocolate Factory Children.
Mandy Nayton OAM, President of AUSPELD said, ‘We believe that every child deserves the gift of reading and hope that by working together with McDonald’s we can provide more families around Australia with access to beautifully written stories.’
‘Having access to these iconic and classic books will further help the literacy outcomes to many families across Australia.’
‘The Happy Meal Readers programme is all about helping parents to get their children to enjoy reading,’ said Jo Mitchell, director of marketing at McDonald’s New Zealand