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Melanie Sykes looks leggy on Boddingtons set

This week she set to work filming her new Boddingtons Bitter commercial… two decades after she shot to fame as the face of the beer brand.

And while Thursday’s first-look images from the set saw Melanie Sykes, 46, reunited with a cool pint of ale, sat at a pub bench in front of a backdrop of rolling English countryside, Friday saw the TV star up and about.

And as if time had stood still on the age-defying star, Melanie looked as sensational as she did 21 years ago when she appeared in THAT ice cream van. 

 

Boddingtons babe! Melanie Sykes, 46, looks leggy in a tiny black dress as she reprises role as the face of ale brand… and seems to have barely aged a day since original advert 21 years ago

Want a flake in that… again? Melanie Sykes, 46, has been shooting the brand new Boddingtons Bitter commercial… 20 years after she turned heads in her iconic TV debut for the beer brand

The presenter was on set in Sussex’s South Downs, looking exceptionally leggy in a little black dress, sporting a tanned complexion and clutching a pint of the famous beverage.

Swapping the sexy pink ice-cream girl costume of her original ad, the model looked a little more conservative in the mini-dress, with a halterneck design, still showcasing the mother-of-two’s incredibly svelte figure.

The northern stunner looked perfectly preened for the commercial, wearing her sleek brunette locks loose around her delicate features.

She seemed in great spirits as she smiled at her familiar prop – a pint of ale – as the crew milled around her and prepared to roll the cameras.

Svelte: The presenter was on set in Sussex’s South Downs, looking exceptionally leggy in a little black dress, sporting a tanned complexion and clutching a pint of the famous beverage

This week she set to work filming her new Boddingtons Bitter commercial... two decades after she shot to fame as the face of the beer brand

This week she set to work filming her new Boddingtons Bitter commercial… two decades after she shot to fame as the face of the beer brand

Busty: While Thursday's first-look images from the set saw Melanie Sykes, 46, reunited with a cool pint of ale, sat at a pub bench in front of a backdrop of rolling English countryside, Friday saw the TV star up and about

Busty: While Thursday’s first-look images from the set saw Melanie Sykes, 46, reunited with a cool pint of ale, sat at a pub bench in front of a backdrop of rolling English countryside, Friday saw the TV star up and about

Finishing touches: Make-up artists and stylists were seen adjusting her outfit as she perched on a beer garden table, instead of being sat behind it like the day before

Make-up artists and stylists were seen adjusting her outfit as she perched on a beer garden table, instead of being sat behind it like the day before.

She completed her look with a pair of black killer heels as she sat crossed legged on the edge of the table, graceful as ever. 

She was also seen wrapped in in a camel coat between takes, keeping herself warm from the blustery Brighton winds.

One of the make-up artists was also seen shielding her with her own open coat, presumably to stop her perfectly styled hair to become messed up in the autumnal breeze.

Back in the role: In first look images from the set, the TV personality, 46, was seen reunited with a cool pint of Boddingtons ale

Back in the role: In first look images from the set, the TV personality, 46, was seen reunited with a cool pint of Boddingtons ale

Glad to be back: She seemed in great spirits as she smiled at her familiar prop – a pint of ale – as the crew milled around her and prepared to roll the cameras

That's a wrap: She was also seen wrapped in a camel coat between takes

That’s a wrap: She was also seen wrapped in a camel coat between takes

Brunette bombshell: She completed her look with a pair of black killer heels as she sat crossed legged on the edge of the table, graceful as ever

Brunette bombshell: She completed her look with a pair of black killer heels as she sat crossed legged on the edge of the table, graceful as ever

Brunette bombshell: She completed her look with a pair of black killer heels as she sat crossed legged on the edge of the table, graceful as ever

In the mid-1990s Mel first came to the British public’s attention in an ad for the Boddingtons Brewery as a girl with the broad Northern accent who served a gentleman a pint and asked the famous tag line ‘Would you like a Flake with that love?’ 

She shared the exciting news on her Instagram account in March that she would be returning for a new ad, declaring how ‘happy and excited’ she was for the collaboration.

The bubbly brunette broke the thrilling news to her 91k followers while cradling a can of the beer.

Displaying a bright smile, Melanie captioned the shot: ‘Guess what you lot I have some extremely exciting news I want to share with you. I am being reunited with my old muckers Boddingtons Bitter. 

Sleek: She defied age in her leggy black ensemble

Sleek: She defied age in her leggy black ensemble

Sleek: She defied age in her leggy black ensemble

Breaking her in: One of the make-up artists was also seen shielding her with her own open coat, presumably to stop her perfectly styled hair to become messed up in the autumnal breeze

Breaking her in: One of the make-up artists was also seen shielding her with her own open coat, presumably to stop her perfectly styled hair to become messed up in the autumnal breeze

Flick flick: Melanie was seen heading out of her trailer and on to the external set

Flick flick: Melanie was seen heading out of her trailer and on to the external set

All eyes on her: The TV presenter sky-rocketed to fame thanks to her sultry display in the ad, coining the creamy bitter brand’s catch phrase, ‘Do you want a flake with that?’

‘After twenty years we are going to shoot a brand new commercial !!!! So happy and excited I cannot even begin to tell you (sic)’. 

Clearly still delighted at the news, the TV presenter went on to share four more snaps to honour her reunion with the iconic beer brand – each one proving that she had not aged a day, in two decades.

Beaming into the camera lens, she wrote: ‘Just one more pic peeps! Grinning like a Lancashire cat at my reunion with Boddingtons Bitter 21 years later. 

‘I am buzzing and so happy to be part of the team. Brings back great memories’. 

The original advert aired in 1996, in which Mel seductively hands an athlete a pint of beer while working in an ice-cream van, dressed in a plunging pink frock.

Mel explained: ‘I’m incredibly fond of my association with Boddingtons Bitter. I really enjoyed shooting both my commercials for them. 

‘It is just over twenty years since I appeared in the first ad and it was a truly life changing time. It marked the end of a successful modelling career and introduced me into the world of TV presenting.  

‘I am very proud of the adverts and I know they hold a lot of nostalgia not just for me but for many people.’

Boddington’s is most known for its creamy texture – adopting the catchphrase ‘Do you want a flake in that?’ as part of its advertising campaign.

Since her iconic appearance, Melanie has gone on to forge a successful career as a TV presenter, hosting shows such as Today With Des And Mel and more recently Let’s Do Lunch With Gino & Mel.

The brunette beauty also has managed to remarkably maintain her fabulous figure, often flaunting the results of her grueling workout regimes on Instagram.

Saucy: The original advert (pictured) aired in 1996, in which Mel seductively hands an athlete a pint of beer while working in an ice-cream van, donned in a tiny pink frock

Back to her roots! In March, Melanie revealed she will return to her famous roots as she will team up with Boddingtons Bitter beer brand for a new advert - a mere 20 years later

Back to her roots! In March, Melanie revealed she will return to her famous roots as she will team up with Boddingtons Bitter beer brand for a new advert – a mere 20 years later

Read more at DailyMail.co.uk


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