Reddit beats Facebook to become third most visited site in the US, Amazon’s Alexa reports
- Reddit has replaced Facebook as the third most visited site in the United States
- However, Zuckerberg’s social network is still in third place in the global rankings
- The change comes just months after Facebook’s Cambridge Analytica scandal
Reddit just made Facebook’s year worse, according to the latest rankings on Alexa, Amazon’s web-traffic analytics platform.
Mark Zuckerberg’s company has had it tough in 2018 after the Cambridge Analytica data scandal, which revealed that as many as 87 million Facebook users’ data was improperly harvested and ultimately used to build psychological profiles to be influenced during the 2016 US Election.
Zuckerberg’s private net worth was hit, so was the company’s.
And it seems so was employee morale after three Facebook employees told Yahoo Finance that the company doubled down on social events after an internal survey was conducted post-Cambridge Analytica.
Reddit has replaced Facebook as the third most visited site in the US, according to Alexa
And now, the social network has taken a further hit after Reddit overtook Facebook to become the third most popular site in the US, according to Amazon’s Alexa analytics software.
As of May 2018, Facebook sits fourth on Alexa’s US rankings, below Reddit, YouTube in second and Google in first.
Appropriately, the change in the rankings was first spotted by a Reddit user and Reddit has yet to update its page to reflect the change.
According to the rankings, which collects figures from internet users on desktop, Reddit visitors spend an impressive 15 minutes on the site a day, compared to Facebook visitors who only commit 10 minutes and 49 seconds.
Reddit’s views per visitor also dominate that of Facebook’s, with the ‘front page of the Internet’ raking in an impressive 9.73 daily pageviews per visitor compared to the Zuckerberg company’s 4.09.
The change in rankings comes just a month after Reddit began its first website redesign in a decade, which did not go down well with many users, and a potential threat emerging in the Discord chat room.
However, the picture for Facebook is slightly rosier on the global scale, with the social network retaining third position behind Google and YouTube, while Alexis Ohanian’s company drops down to sixth, behind Wikipedia and Chinese search engine Baidu.