While Britons continue to sweat their way through the heatwave, the Rich Kids Of Instagram are having no such problems.
Envy-inducing pictures from the accounts of the Rich Kids in the UK and beyond capture flashy teens flaunting the results of their exotic travel and jaw-dropping spending sprees.
And when the temperature rises, they head straight for the nearest infinity pool or super-yacht, or simply fan themselves with a wedge of cash.
Elsewhere others show off their love of fast cars and private jets, in one case posing next to an entire collection of luxury supercars.
Scroll down to see what summer looks like for the super-rich…
One woman enjoyed a break in a luxury location in Positano, Italy, sharing a picturesque snap as the Rich Kids of Instagram showed off their luxury lifestyle online
One fellow proved his allegiance to his country as he displayed his collection of Lamborghinis in the colours of the Russian flag
Clearly a fan of pink, this image-conscious lady ensured her bodysuit was perfectly matched to her pink Range Rover for a gram-worthy picture
A young man appeared to confuse his wallet and wads of cash for a phone as he hovered over a woman fanning herself with a stack of notes
One lucky lady displayed the fruits of her shopping sprees and gifts, including Hermes bags and Louis Vuitton shoes, as she showed off bouquets of roses she was sent for her birthday
A bikini-clad sun worshiper posed on a luxury yacht alongside a golden swan pool float as she enjoyed the good life
One woman made sure her followers could see the label on her Don Perignon champagne bottle, which starts from around £120, giving onlookers a glimpse of her bronzed bust
Two lucky ladies posed on a private jet as they prepared to take flight in style, avoiding cramped leg space, screaming babies and dodgy in-flight meals
A car lover posed with her pampered pooch in front of her supercar against the backdrop of Dubai’s skyline and sunset
This woman certainly knows how to shop, as she proved in a video where she ushered a presumably hapless assistant along behind her, struggling under mountains of designer bags
An understandably chirpy fellow captured the moment he exited his luxury 4×4 to board a private plane to pastures new
Doing it for the ‘gram! This playful duo posed for what looked like a painstakingly put together photo, complete with alcohol bottles secured underwater
A carefree couple said cheese as they posed in a Jacuzzi on their yacht against the backdrop of a faraway city
This lucky fellow was sure to enjoy the stunning view as he relaxed in an infinity pool with lush mountains and a sunset to admire
This lucky lady didn’t have to contend with overzealous swimmers or children’s pee as she admired her private pool complete with a star-lit ceiling