Sheryl Sandberg at Allen & Co with beau Bobby Kotick

Love was in the air on Wednesday as couples strolled the campuse at annual Allen & Company conference in Sun Valley.

Most of this year’s guests emerged from the Sun Valley Lodge around 9am and were seen walking hand-in-hand with their significant other to the first session of the day, with Facebook COO Sheryl Sandberg and her billionaire beau Bobby Kotick of Activision Blizzard leading the pack.

CBS president Les Moonves was seen soon after, leaning into his wife Julie Chen, who hosts The Talk and Big Brother for her husband’s network.

Chen seldom makes the trek to Allen & Co but may be by her husband’s side this year as he will inevitably come face-to-face with Shari Redstone, who recently filed a countersuit against Moonves claiming that he was trying to take control of the company and its board with an illegal power grab.

Shey girl: Sheryl Sandberg smiled and waved to the media on Wednesday as she emerged for the first day of the Allen & Co with beau Bobby Kotick (Sandberg and Kotick above on Wednesday)

Jules et Les: Les Moonves, the head of CBS, was also spotted walking with his wife and the host of two of his network’s shows, Julie Chen (above on Wednesday)

Friend or foe: He will be coming face-to-face with Shari Redstone (above) this week, who has filed a countersuit against Moonves for making what she deems an illegal power grab

International visitors: Francois-Henri Pinault, chief executive officer of Kering, and venture capitalist Aviv ‘Vivi’ Nevo

Di’s guy: Michael Bloomberg (left) and Diana Taylor (right) were spotted heading to an early morning session on Wednesday

Doting couple: Brian Grazer and wife Veronica are seen on the campus Wednesday morning (above)

Spotified: Daniel Ek of Spotify and Sofia Ek (right); Sam Altman of Y Combinator with his boyfriend (right)

Double date: Josh James, Marina James, Meghan Tolia and Nirav Tolia (left to right) head to a session

Stacey Bendet was back in action on Wednesday morning too, wearing her third dress of the week less than 24 hours after arriving in Idaho.

This time it was a Gwenda floral-print dress with a pussy bow in red from her own line, worn under a draped open front leather jacket in red also from Alice & Olivia.

Bendet than topped it all off with her signature oversized sunglasses and a tainbow embellished tote, also from her fashion line.

The designer, who is married to Eric Eisner, wore dresses in yellow and teal on Tuesday, driving home her belief that it is ‘all about rainbows’ and not bitcoin.

Also spotted on Wednesday were Brian Grazer with his wife Veronica, Niraj Shah of Wayfair and his wife Jill and Daniel Ek of Spotify with wife Sofia.

Bryan Lourd, Michael Ovitz and Francois-Henri Pinault were in Sun Valley as well, but were photographed with their respective other halves: Bruze Bozzi, Tamara Mellon and Selma Hayek.

One attendee who did bring along his lady love this year was Rupert Murdoch, who was one of the first to arrive with fourth wife Jerry Hall.

Murdoch is the talk of the camp this year, as Walt Disney and Comcast fight for Fox’s entertainment assets.

The company is selling off its studios as well as its products, with shows like The Simpsons and movies like Avatar.

Disney is reportedly in front with an offer of cash and stock valued at $71.3 billion, while Comcast had previously offered all cash.

Fox Business reports the telecommunications company is using its time rubbing shoulders with Disney CEO Bob Iger wisely, and executives are preparing a new deal.

Comcast CEO Brian Roberts seemed confident when he arrived at the camp, Bloomberg reported, offering a cheerful wave to waiting media and pointing out ‘it’s a beautiful day’.

Brian Grazer and wife Veronica, Michael Lynton and wife Jamie and General Motors CEO Mary Barra with husband Anthony have been seen on campus as well this year.

Lachlan and James Murdoch will also be joining their father at the conference, which is also being attended by the Wojcicki sisters, Anne and Susan .

Sneakrheads: Michael Eisner (left) and Karina Hogg (right) were among those seen on the campus Wednesday

Hall monitor: Rupert Murdoch and his wife Jerry Hall were seen arriving on Tuesday but not early Wednesday

Tommy Frist and Julie Frist (left); Carl Kawaja of Capital Group with wife Wendy Holcombe (right)

Bryan Lourd (above) is seen with a cup of coffee as he heads off to a session on Wednesday

Dennis Lynch and Marshall Lynch (left); Omid Kordestani and Gisel Kordestani (right)

Kaz Hirai, chairman of the Sony Corporation (left) and Kenichiro Yoshida, chief executive officer of the Sony Corporation (right)

Lisa Piepler and Richard Piepler (left); Lindsay Levin and David Levin (right)

Julie Logan and Frank Sands, CEO and CIO of Sands Capital Management

Eddy Cue (left), the SVP of Internet Services at Microsoft; Brian Roberts, chairman and CEO of Comcast (right)

Martin Indyk, who was previously the special envoy for Israel-Palestinian negotiations, and Gahi Buri

Kevin Sabet, who founded Smart Approaches to Marijuana with Patrick J. Kennedy and serves as the director of the Drug Policy Institute at the University of Florida, was spotted on Wednesday walking with his wife.

Live Nation Entertainment, Sirius XM and TripAdvisor chairman Gerg Maffei, who is also the president and CEO of Liberty Media, was also seen arriving on Tuesday afternoon.

Matt Quayle, the co-creator of Squawk Box and Squawk on the Street, was seen as well, filling the spot that is given each year to a member of the CNBC team, who will interview a number of the attendees over the next few days.

And rounding things out were Michael Fux, the multimillion-dollar mattress man behind Sleep Innovations.

The annual conference has become known as a dealmaker’s dream, with some of the media and technology industries’ biggest sales taking place in the sleepy Idaho town.

This year should be another eventful one thanks to the pro-business policies that have been touted and put in place by President Donald Trump.

His offspring will not be making an appearance however like last year, when Ivanka Trump arrived with husband Jared Kushner.