Stella McCartney shop in London claims to have the ‘purest air in the city’

Stella McCartney has opened a new flagship store on Oxford Street in London, England with something pretty unique to brag about. 

The store claims to have ‘the cleanest air in London’ due to the use of nano-carbon filter technology developed by Airlabs that will clean pollutive chemicals from the air, according to HuffPost UK.

The filter technology in the store is focused on removing nitrogen dioxide, which is a harmful pollutant found in vehicle fumes.  

Stella McCartney’s new store is the first to utilize air filter technology in a building. The filter is said to be capable of removing 95 per cent of air pollutants and harmful gases. 

Nearby stores were found to have similar pollution levels inside as they did outside, Airlabs research found. The researchers also found that about 50 per cent of the pollution levels seep upstairs.

Airlabs’s CEO and co-founder Sophie Power is hopeful shoppers will notice the difference in Stella McCartney’s store, raising awareness about the issue at hand.

‘The clean air in the new flagship store offers a unique experience, as well as helping raise awareness of issues and solutions around air pollution,’ Sophie said. 

She added: ‘The ease of scale and flexibility of this technology means clean air is now available to buildings across polluted cities.’ 

The new flagship store opened on Tuesday. The launch was attended by Kate Moss, Kylie Minogue and Stella McCartney herself.