When most people hit the hay, they do so on simple cotton sheets.
But what would you do if you were told that there might be another fabric that could promise you an elusive perfect eight-hour sleep?
Bed Threads’ linen bedding, created by Sydney-based Genevieve Rosen-Biller, claims to offer just that, and the line has been so successful that initial stock sold out within the first three weeks of launching.
Genevieve spoke to FEMAIL about why linen is such a good fabric to sleep on, and shared her tips for people with a business idea they want to develop.
Sydney-based Genevieve Rosen-Biller (pictured) came up with the idea for linen bed sheets when she found herself struggling to find some for her apartment
‘After two years of research and product development I launched Bed Threads in 2017 and we sold out our first round of stock in three weeks,’ she said (pictured: her bedding)
According to the 28-year-old, she came up with the idea for Bed Threads out of a need of her own.
‘In 2014, I was moving into a new apartment and really wanted some linen bedding,’ Genevieve told Daily Mail Australia.
‘After looking at what was on the market, I realised everything was way over my budget and everything was inconveniently sold as separates.’
Frustrated, Genevieve wondered whether she should just create something herself.
‘After two years of research and product development I launched Bed Threads in 2017 and we sold out our first round of stock in three weeks,’ she said.
To this day, the company remains the only retailer in Australia selling luxurious 100 per cent French flax linen bedding sets for an affordable price.
There are countless benefits to sleeping on linen, including the fact that it’s a natural temperature regulator, and keeps you cool in summer and warm in winter
Genevieve (pictured) also said linen has moisture-wicking properties and is quick drying
So why should we all be sleeping on linen?
‘Aside from making your bed look like it belongs on a high-end homewares photo shoot, 100 per cent French flax linen has loads of benefits,’ Genevieve said.
‘It’s a natural temperature regulator, which means it keeps you snuggly in winter and cool in summer.
‘Our temperature levels play a large part in how quickly we fall asleep, so this feature can impact your sleep quality positively.
‘Linen also has moisture-wicking properties and is quick-drying. Plus, it’s biodegradable and recyclable – and unlike other fabrics, it becomes softer with age.’
The great thing about linen is that it gets better with age, and doesn’t crisp up (pictured)
Speaking about her tips for other entrepreneurs, Genevieve said it helped that she launched on social media six months before actually selling any products.
‘It might sound like an unnecessary thing to do, but getting in early on social media contributed to our success,’ she said.
‘It allowed us to share with our followers what our brand was about, both aesthetically and in terms of our unique offering.
‘We were able to foster a connection with our followers and create demand for our products.’
‘Great things don’t take two seconds to create and they require time and passion to sustain, so be prepared for the journey and just persist!,’ Genevieve said
The 28-year-old also said that learning that good things take time is important:
‘We’re living in a culture where we perceive businesses to have achieved “overnight success” when in reality it’s taken them years to get to where they are,’ she said.
‘If you’re starting a business or a side hustle, it’s important to keep this in mind and be prepared for it to take time for things to come together.
‘I conceived the concept for Bed Threads in 2014 and didn’t launch until August 2017. We recently released two hand-poured, Australian-made luxury candles and it took over 30 iterations to perfect the scents.
‘Great things don’t take two seconds to create and they require time and passion to sustain, so be prepared for the journey and just persist!
‘If you have noticed a genuine need or gap for something – regardless of the field – do your research and due diligence and remember that if you need it, someone else probably does, too.’
For more information about Bed Threads, click here.