A commercial for Virtika Outerwear is making rounds on the Internet with some calling it the best explainer video of all time.
David Lesh, founder of the outerwear company, speaks to viewers about why the products are durable and functional while performing a number of crazy stunts.
‘I started out as a professional skier. I saved up and bought this airplane so I could transport drugs from Mexico to Colorado,’ Lesh jokes in the commercial’s opening.
‘I was sick and tired of riding for companies that made s****y, ugly, overpriced outerwear. So I took my drug money and made the best outerwear on the planet and sold it direct for half the price.’
A commercial for Virtika Outerwear, featuring founder David Lesh (pictured), is making rounds on the Internet with some calling it the best explainer video of all time
Lesh speaks to viewers about why the products are durable and functional while performing a number of crazy stunts including shooting one of his coats with a gun (pictured)
A series of ‘tests’ are conducted on the products including being pulled by fast speeding cars (pictured), clawed by a cat, bitten by a dog and sent through a car-washing machine
‘I started out as a professional skier. I saved up and bought this airplane so I could transport drugs from Mexico to Colorado,’ Lesh jokes to viewers.
‘I was sick and tired of riding for companies that made s****y, ugly, overpriced outerwear. So I took my drug money and made the best outerwear on the planet and sold it direct for half the price.’
The products are then put through a series of ‘tests’: pulled by fast speeding cars, shot at with a gun, clawed by a cat, bitten by a dog and sent through a car-washing machine.
At one point Lesh is seeing wearing one of the coat as he rides atop a camel.
At one point, Lesh is seeing wearing one of the coat as he rides atop a camel (pictured) and says: ‘In case you find yourself in an unusually warm situation, you can open up one of the many vents, zip the sleeves off, or wear your jacket like a backpack’
Virtika, a linguistic combination of ‘Virtual Colorado Company’, began production in 2009 as First Drop Outerwear before changing its name in 2012 (Pictured, a coat is clawed at by a cat)
Signature jackets sell on Virtika’s website for between $275 and $285 and signature pants go for $199 (Pictured, a coat is chewed on by a dog)
Lesh tells viewers that he can’t promise that the jackets will make wearers better skiers ‘but it will keep you warm and dry’ (Pictured, a coat is put through a car-washing machine)
‘It’s crazy warm. Even in the Rockies, you won’t have to wear much underneath,’ he says.
‘But in case you find yourself in an unusually warm situation, you can open up one of the many vents, zip the sleeves off, or wear your jacket like a backpack.’
Lesh then tells viewers that he can’t promise that the jackets will make wearers better skiers ‘but it will keep you warm and dry’.
Virtika, a linguistic combination of ‘Virtual Colorado Company’, began production in 2009 as First Drop Outerwear before changing its name in 2012.
Signature jackets sell on Virtika’s website for between $275 and $285 and signature pants go for $199.