YouTube will now include more non-skippable adverts across its website and apps.
The Google-owned video platform will use non-skippable adverts as the default for all video channels in a bid to generate more revenue.
YouTube confirmed all channels with the ability to monetise content will start to see non-skippable advertisements playing before their videos from next week.
Previously, YouTube allowed viewers to hit a ‘Skip Ad’ button that would appear after watching the first five seconds of a pre-roll advertisement.
Until now, only specific channels could deploy non-skippable ads to their videos.
The changes were announced in a video shared by YouTube’s official Creator Insider channel, which is used to share the latest technical developments to video creators.
YouTube is going to start rolling out non-skippable adverts as the default for all videos on the website and mobile app. Google says the move will help creators generate more revenue
According to YouTube, the move to make non-skippable advertisements the default on the website and mobile app will increase revenue for creators.
This is because advertisers need to pay more for non-skippable content.
Since the revenue generated by these advertisements is split between the channels that create the content and YouTube itself, the Google-owned company is also set to make more money from the new default.
In a video entitled ‘Want to earn more money from ad revenue?’, the San Bruno-based firm announced the change to those enrolled in its YouTube Partners scheme.
“The [change] is the ability to turn on non-skippable ads for your videos,’ the spokesperson said in the video.
‘In the past it’s been something that’s only been available to a select few partners.
‘In about a week from now we’re going to start rolling it out to everyone who’s in the YouTube partner programme.’
Skippable video ads, which can be included before, during, or at the end of the video, allow viewers to skip the advertisement after five seconds.
Non-skippable video ads must be watched before the video can be viewed.
Skippable video ads, which can be inserted before, during, or after the main video, allow viewers to tap a button (pictured above) to skip ads after five seconds
These ads can appear before, during, or after the main video and are typically between 15 and 20 seconds in length, depending on the region the viewer is based.
However, some commentators have raised concerns the change to non-skippable adverts will see audiences might click away from the video during the ad.
A YouTube spokesperson told Mashable that creators have control over what type of adverts they want to run on their page. Although the default will be non-skippable adverts, creators have the option to revert their content to the previous standard.
Creators can track the performance of their adverts in the YouTube analytics section.
This means they can determine which ad format is best for monetising their audience.
MailOnline has contacted YouTube for comment.