In business, questions about psychological prices return regularly to the front of the stage. In times of crisis, someone can ask questions legally: is there a limit to the value of a watch? And how many consumers are willing to spend on dream plans? This is also an opportunity to mark moving borders where plurality of tastes and purchasing power make things more complex to define.
It is important to first question the players on the watch market with the rates charged by producers: retail traders specializing in watch sales. Of course, not everyone offers the same thing, and industry professionals have become accustomed to classifying them according to family. So, for traders who most often associate their watch making activities with jewelry sales, psychological prices are in the range of 500 to 3,500 euros. For those who are ranked “A”, the price segment where they know they are the best performers is between 3,000 and 6.00 euros. Then, all claim to have customers who want to exceed their statutes for big opportunities or to obtain certain products.
Basically, ranges range from 1,000 to 3,000 euros, from 3,000 to 5,000 euros, then up to 10,000, and, finally, from 15,000 to more, as much as the psychological threshold. For him, these groups do not have to depend on client income, but are generally comparable to the latter. Basically, an amateur will not be too reluctant to be tempted by an instrument in the higher category for a great opportunity if his ability allows him to look inside without putting himself in danger.
Exceeding social class time
Actually there are no rules in terms of psychological thresholds because that is the reference price considered an icon. Anyone who wants to maintain his ranking will experience status fees every day. Result: the barrier placed by the tariff on the label can be penetrated. The best of all: the aesthetics of the model and, even more, its fame. A customer who is willing to spend 5,000 euros for a watch will rarely buy a small high-end brand, even in most cases, he will choose to spend a little more to ensure access to products known in his community as representatives of certain successes.
By not looking for psychological springs for the purchase of watchmaking, the price that is considered as a threshold that is almost impossible to surpass finally emerges, which itself is appropriate, more or less, with a socioprofessional rating. So it is easy to put consumers in boxes according to their income and to guess, so know their professional culture and environment, watches they can afford with their savings or premiums.
Things aren’t so simple and fans are smart. When a customer does not have the means to access a product, he prefers to wait or offer it on important occasions, sometimes with the help of his friends. For these retailers, as for many others, this festive moment is very important because they increase sales.
1,000 euros is not at all pocket money for most people and it can reach these customers by offering them well-produced, high-quality and well-signed products. This is a fact, some large houses make serious efforts to guarantee consumer prices at the exhibition, in other words accessible. The problem of the price of a watch is not limited to the only fee that must be agreed to be the owner. The psychological spring of prices translates into equations where quality must be related to the amount to be paid to get it.
Thus, Franck Muller Watches may seem expensive at first, but, in absolute terms, the lack of competition and analysis of all parameters, seems to be accessible to anyone who knows the complexity of trading.