Hollywood A-lister and Fresh Prince actor Will Smith went undercover (pictured) for the launch of his new joint venture with his son
Boots had a famous face in one of its stores to help launch a new eco-friendly bottled water.
In Westfield shopping centre, where he wasn’t born and raised, Hollywood A-lister and Fresh Prince actor Will Smith went undercover for the launch of his new joint venture with his son Jaden, 20, JUST Water.
The comedian and rapper, 49, surprised customers in Nottinghamshire by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles.
The eco-friendly bottled water will now be available in 800 Boots stores across the country.
Actor Will said: ‘While Jaden was surfing as a young kid, some plastic water bottles floated by him and he soon realised that they were dirtying our oceans and killing the environment.
‘He was immediately motivated to do something to save our planet; our future – and with that wish, JUST Water was born.’
JUST Water contains still spring water, sourced from the firm’s UK bottling partner in Ballymena, Northern Ireland, which offers both the highest quality water as well as being a sustainable source.
The packaging is comprised of 82 percent renewable sources, which means most of the materials used to make the bottle start out as plants.
The JUST bottles are also recyclable throughout the UK through kerbside and bring bank systems.
The actor surprised customers by stepping into the customer assistant role, with his very own Boots badge, to educate them on the product while giving away signed JUST Water bottles
Jaden Smith said: ‘By partnering with a retailer like Boots, it’s exciting that so many people across the UK can feel like they are giving back to the environment by drinking JUST.
‘Boots shares the same values as JUST through its social responsibility and dedication to sustainability and I’m excited to work with them for the UK launch.’
Matt Graham, senior buying manager, added: ‘At Boots UK, we’re committed to delivering more sustainable products for our customers and we continue to explore various innovative solutions.
‘We’re thrilled to be introducing JUST Water to 800 of our stores, as it has strong packaging sustainability credentials, which we know will resonate strongly with our customers.
‘The launch will be an exciting entry into the UK market, and we’re pleased to be offering it as part of our market leading meal deal range.’
Pictured left to right: Trey Smith, Willow Smith, Jaden Smith, Jada Pinkett Smith and Will Smith