Women of all shapes and sizes have stripped down to their underwear in a bold new body acceptance campaign.
Posting under the #MyBodyVictory hashtag, the women shared snaps of their bodies on social media revealing how they had overcome negative feelings towards their stretch marks, ‘massive boobs’ and ‘squishy legs’.
The campaign was launched by plus-size lingerie retailer Curvy Kate, which enlisted celebrities including Hayley Hasselhoff for its latest campaign in a bid to help women see their body in a more positive light.
And now women up and down the country have responded by bravely sharing photographs of themselves explaining what they love about their bodies on Instagram.
Instagram users have joined Curvy Kate’s campaign to share #bodyvictories by stripping off for their own photos. Blogger Becky Bedbug (pictured) revealed seeing plus size women on Instagram sharing their bodies helped her to become more confident of her own body
British lifestyle blogger Becky Bedbug who shared her photo revealed she has spent most of her life feeling self-conscious of her body.
She wrote: ‘For most of my life, I’d been self-conscious about my body. I could have written a whole page of everything I wanted to change about myself. But then, a few years ago, something changed.
‘I took a deep breath and uploaded a bikini photo here on Instagram. I wasn’t confident about it at all but it became my then-most liked photo ever.
‘I was overwhelmed by the support I had from others and it boosted my confidence a fair bit. Then later I tried again, and the same thing happened. And again and again.’
Becky added: ‘I found that the more I pushed myself out of my comfort zone, and the more support I received, the less apologetic I began.
‘I started feeling proud of my body and loving the parts I’d previously been self-conscious of- my squishy legs, my extreme waist:hip ratio, my (frankly massive) boobs.
Galdalou (pictured) thanked the universe for the coincidences that led her to becoming who she is in a photo that was later reposted by Curvy Kate as part of their new campaign
Lingerie blogger Georgina Horne (pictured) praised Curvy Kate’s new Revive’ bikini in her post. Her picture is part of Curvy Kate’s #bodyvictories campaign
Food blogger Sam Rowswell (pictured), revealed most days she loves her body but others she doesn’t want to see it. She claims to have been conditioned to believe that her body was ugly and could only be loved as a fetish. Her picture is part of Curvy Kate’s #bodyvictories campaign
Fashion blogger Vicky (pictured) thanked Curvy Kate for creating a community of support as she spoke about a journey with her body that led her to finally being in a good place. Her picture is part of the lingerie retailer’s #bodyvictories campaign
Textiles graduate Jade Page (pictured) reminded her Instagram followers to love themselves because you only have one body. Her picture is part of Curvy Kate’s #bodyvictories campaign
Blogger Lauren Dungey (pictured) revealed she wouldn’t change her body because it’s got her through tough times and enabled her to give birth. Her picture is part of Curvy Kate’s #bodyvictories campaign
Stylist Kopylova Irina (pictured) spent years of her life following diets and feeling shy. She says she found body victory recently due to the service given while lingerie shopping. Her picture is part of Curvy Kate’s #bodyvictories campaign
Mental health advocate Danika Ransome (pictured) revealed she’s in the process of learning to love her body. Her picture is part of Curvy Kate’s #bodyvictories campaign
Deanne Orchin (pictured) revealed the first time she wore a bikini after years of covering up helped her find body victory. Her picture is part of Curvy Kate’s #bodyvictories campaign
Blogger Hayley Stewart (pictured) promised her followers that the relationship with their body can change as she revealed this summer was different as she no longer cares about other people’s views of her appearance. Her picture is part of Curvy Kate’s #bodyvictories campaign
‘I started to realise that all those gorgeous plus size babes I saw on Instagram weren’t BETTER than me. They were just like me. If I could love their soft thighs and tummy rolls, why not mine too?
‘This confidence started online but quickly filtered into my daily life. It’s incredible how much power you have inside yourself when you learn to be proud of who you are, just the way you are.’
Mental health advocate Danika Ransome, 26, also revealed she had faced issues with loving her body alongside her lingerie post.
She wrote: ‘My body may ache and be in a lot of pain today but I’m learning to love my body on the days I usually hate it the most, like today.’