To make the most of your online store in 2022, you should follow industry trends and use smart tips. Read this article to find valuable recommendations that should help you to maximize your revenue!
Are you planning to launch an eCommerce business? Or maybe you have one and want to boost your sales? In this article, you’ll discover ten tips on making the most of eCommerce in 2022.
These recommendations should come in handy for businesses from any sphere and you don’t need to have a large budget to follow them.
Produce a Positive First Impression on Your Clients
When a new customer enters your site, it takes them less than one second to understand whether they like it or not. If they don’t, they might leave and never come back. If you manage to impress them, they will stay and might want to buy something.
To make sure your online store has a clear and logical structure, you might want to build it on a reliable eCommerce platform. It would be wise to hire or outsource an experienced UI/UX specialist. Plus, you might want to use unobtrusive popups to guide new visitors through the site.
What are pop ups? These are side messages that show people which buttons they might want to push, in which order, and which goals they should help them to achieve.
Always Think About Your Customers’ Needs and Demands
It’s not enough to offer high-quality products to your clients. They might be able to find the same or identical items in many other shops. You need to offer some additional value to your clients.
It might be free shipping, or lucrative promotions, or excellent quality customer support. Plus, the entire purchase process should be as straightforward and intuitive as possible.
Adapt Your Store to the Mobile Format
You should make your site mobile-responsive. This means it should adapt to compact displays of all modern smartphones, regardless of their brands and operating systems.
A mobile-optimized site should meet the following criteria:
- Offer excellent navigation across all mobile devices
- Feature clickable elements that are easy to tap
- Have intuitive add-to-cart, checkout, and payment workflows
- Display beautiful images of the right proportions
When testing how your site will look on a smartphone, you might want to use the free Google tool. It will also suggest improvements for your site.
Align Your Business with Social Media
To make the most of social media, you might want to follow these tips:
- Create a schedule for posting content systematically and stick to it
- Leverage influencer marketing
- Follow accounts that follow your competitors because these people might be interested in your goods or services too
- Comment on and like highly engaged followers of your competitors
To facilitate the process of managing content across several social platforms, you might want to use dedicated software. Such apps usually have in-built analytical tools that should enable you to measure your KPIs.
Use More Images
Humans process visuals 60,000 times faster than text. Your landing page should contain a lot of high-quality images. It can be photos of your products, infographics, step-by-step tutorials, and any other type of visual content.
In mobile format, it’s especially important to reduce the amount of text on the page and focus on photos.
Put Some Effort into Your SEO
Here is what exactly you should do:
- Optimize your title, URL, and meta-description so that they contain popular keywords
- Post-high-value content
- Improve your site’s loading time
- Implement Google authorship
- Register your site with Google and Bing business webmaster tools
When looking for a particular type of product through a search engine, 90% of consumers won’t look further than the first page of search results. Your goal is to make sure your business is listed there.
Use Live Chat
Here are some informative statistics that should convince you of the importance of live chat:
- 63% of customers are more likely to return to a site that features live chat
- 73% of consumers think that live chat is the most satisfying way of communicating with a business
- 77% of consumers will discard the purchase if a site lacks live chat
The chat button should always be visible, regardless of which page the customer is checking right now. Your clients should realize that you’re ready to answer their questions at any moment.
Create Call-to-Action (CTA) and Sign-Up Buttons
CTA buttons boost conversion rates and improve site usability. People should notice them as soon as they open your site. You can achieve this goal by fine-tuning the following parameters of the buttons:
- Size
- Position
- Color (it should be contrasting to the background and other graphic elements of the site)
When a consumer pushes the Sign Up button, they will leave you their contacts and you’ll add this person to your database.
Give Your Clients Guarantees of the Confidentiality of Their Private Data
To convince consumers that they can use your site safely, you might want to do the following;
- Build your site on a secure platform
- Use an SSL certificate
- Ask for strong passwords
- Enable buyers to track their orders
- Run a PCI Penetration test
That should motivate consumers to share private data with you and carry out financial transactions through your site.
Use the Right Tools
To manage your eCommerce business, you might want to use various apps, programs, and plugins. They can improve the functionality of your online store and boost your revenue. Pay special attention to software that helps you to track, manage and enhance conversion rates, revenue streams, retention, and retargeting ads.
Final Thoughts
Hopefully, you found this article informative and now you better understand how to make the most of an eCommerce business in 2022. Strive to produce a positive impression on your clients as soon as they open your site.
Always think about your customers’ needs and demands. Adapt your online store to mobile format, use more images and put some effort into your SEO.
Install a live chat on your site and align your business with social media. Create Call-to-Action and Sign Up buttons and give your clients guarantees of the confidentiality of their private data. Choose the right tools, follow these recommendations and your eCommerce business should thrive!