TV fashion guru Gemma Sheppard will be the first stylist to enter the Metaverse – where she will charge real money to style people in a virtual world.
Partnering with Metaventures, a company funding start-ups on the Metaverse, as well as the gaming platform Roblox, Gemma, who found fame on Channel 5’s 10 Years Younger in 10 Days, will offer fittings and styling tips to Roblox users on the Metaverse.
Last year Facebook – now called Meta – created the 3D virtual space that’s highly interactive and where people can create virtual personas for themselves and style them as they want, sometimes paying real money for virtual gear.
In this virtual world, Gemma will offer try-ons, look books and personal styling showrooms in order to help people create and customise their virtual wardrobe.
Stylist Gemma Sheppard is going to be first stylist to work on the Metaverse to help users pick their digital style and wardrobe
Gemma is working with Metaventures and Roblox, which counts 43.2 million daily users on the Metaverse
This comes after several high fashion brands have made their debut on the Metaverse including Ralph Lauren and Gucci.
Gemma’s service will be available to consumers using Roblox on the Metaverse, and buying a virtual currency called Robux. Her prices are yet to be announced.
So far, Dubit, the UK’s largest Roblox developer received a £5.8million investment from Metaventures.
They are hoping to increase the experience of its 43.2 million daily active users by offering them more hair, clothing and accessories options, with Gemma on deck to help them find the perfect style.
The stylist will also host the Metaverse’s first ever Fashion Week in spring.
Speaking of the new exciting venture, Gemma told FEMAIL: ‘I’m never afraid to evolve – call it the chameleon in me – and I’m overjoyed to be at the forefront of this new chapter of fashion.
‘Trust me, metaverse fashion is a digital trend that is going to grow and grow.
The Metaverse, which was created by Mark Zuckerberg’s team, is a 3D digital space where people can have avatars and can spend real money on virtual items
Gemma will help people select their style, dress their avatars, pick accessories and even do online ‘try ons’
‘Endless designers have already dipped their toes into selling product virtually and at this year’s Met Gala, usual party pictures were ditched in favour of turning celebrity guests into 3D avatars,’ she said.
‘The metaverse is the place where anyone can express themselves through fashion so for brands it’s untapped territory for connecting with customers and also road-testing new designs because if it’s popular in the metaverse, it’ll likely fly in store. I’m super intrigued by the idea of uniting real and virtual life,’ she added.
‘Roblox has been ahead of the game for years as a place to design virtual fashion so as the first fashion stylist to work in the metaverse I’m ready for my avatar to take that to another level by helping people explore fashion in a 3D world where creativity is limitless.
She also stressed that the Metaverse could be a way for the fashion fanatics to buy virtual clothing that do not pollute as opposed to fast fashion.
Gemma, pictured, endeared herself to fans on Channel 5’s 10 Years Younger in 10 Days and is now ready to take on the Metaverse
Users can create an avatar, a digital identity, and explore the Metaverse, which offers games, shopping experiences and more
‘It feels amazing to be part of something so inclusive and environmentally friendly,’ she said.
‘Everyone is becoming more mindful about reducing clothing consumption and in the metaverse there’s zero waste – just maximum innovation and self-expression!’
Matthew Warneford, founder and chief executive of Metaventures said: ‘We are very excited to expand the Metaventures portfolio into the fashion world.
‘We firmly believe that the future of entertainment, music, fashion and education lies in the metaverse.
‘Our collaboration with Gemma Sheppard and the launch of the Metaverse Fashion Week will open the door for fashion brands to talk directly to the next generation,’ he added.
Stars and brands have steadily been coming to the Metaverse since Meta CEO Mark Zuckerberg announced he would open the virtual space to the public in 2021.
Stars like US rapper Lil Nas X have held concerts into the metaverse, and Paris Hilton hosted a New Year’s Eve party
Luxury brands like Gucci, Ralph Lauren, Tommy Hilfiger, Nike and Adidas have developed or are developing virtual content that will be shared with Metaverse users.
In May, Gucci created an online ‘Gucci Garden’ where users could virtually try on and buy limited-edition digital clothes and got 19 millions visitors in just two weeks.
Car companies like Bentley are also getting in on the action, as are stars.
Newlywed socialite Paris Hilton hosted a New Year’s Eve party on the Metaverse on 31 December, and her own avatar attended on the island she created in the digital space, dubbed Paris World.
Speaking of her venture, Paris told Reuters in December: ‘For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,’
‘Not everybody gets to experience that, so that’s what we’ve been working together on over the past year — giving them all my inspirations of what I want in that world,’ she added.
Meanwhile, it was revealed in December that the Universal Music Group, partnering with the avatar company Genies, had created digital identities for some of its biggest stars, including Rihanna, Justin Bieber, J Balvin, Shawn Mendes, Migos and, more.
Rappers Lil Nas X and Travis Scott have also held concerts last year for millions of virtual concertgoers.