An $11 face mask has taken the internet by storm, and celebs like Khloe Kardashian and Mindy Kaling agree the mask is amazing.
Called the Indian Healing Clay from Aztec Secret ($10.95), the mask has quickly become a best-seller on Amazon, racking up over 19,000 reviews, and all the while maintaining an impressive average rating of 4.5 stars.
Shoppers rave over the vegan mask’s ability to noticeably reduce acne in a matter of minutes, while also helping to make their skin feel smoother and softer.
Star struck: A $10.95 face mask has taken the internet by storm, after earning praise from stars like Mindy Kaling (pictured), as well as racking up more than 19,000 reviews on Amazon
Rave reviews: Called Indian Healing Clay, the face mask from Aztec Secret has an average rating on Amazon of 4.5 stars
Fit for a queen: Hundreds of people have praised the mask on Amazon, while also revealing how they mixed the product with other ingredients in order to get the most out of it
Even Khloe Kardashian has raved about the product, taking to her website back in 2016 to share her thoughts on the miracle mask while sharing her must-have beauty products with readers.
Khloe included the mask in a list of items that she described as being ‘so f***ing good’, admitting: ‘I keep buying them over and over again.’
A-list favorite: Khloe Kardashian (pictured this month) has also previously raved about the mask on her website
‘Three words for you: Indian. Healing. Clay,’ she said of the mask. ‘Supposedly Cleopatra used clay to get a deep pore cleansing so if it’s good enough for her, than you know it’s good enough for me.’
Legend has it that the clay has been used as a beauty item for 4,000 years, and for good reason.
The Indian Healing Clay is made from a natural ingredient called calcium bentonite clay.
According to the brand’s website, the clay has a negative charge, while skin toxins have a positive charge, so the clay can easily draw out toxins.
The mask gently exfoliates skin, soaks up impurities and dissolves dirt, oil and dead skin cells, leaving skin refreshed and feeling soft.
Aztec Secret’s mask comes as a powder, which Amazon instructs customers to mix with apple cider vinegar at a 1-to-1 ratio.
Though most Amazon customers agree that apple cider vinegar is best, some reviews have noted that the vinegar can be harsh on sensitive skin and advice to cut it with water.
Instructions on the container say to leave the face mask on for 10-20 minutes before rinsing with warm water, and to repeat weekly.
Customers have noted that a tablespoon of powder is enough for a single use. The container comes with 15.8 oz, so $10.95 is enough for at least 30 face treatments.
Secret cure: Shoppers have credited the clay mask with reducing their acne, removing toxins from their skin, and leaving them with a soft, smooth complexion
Like magic: A number of users chose to post before and after images of their skin to show what a positive effect the mask has had
Saving grace: Customer reviews also include tips on how to get the most out of the mask and other uses for the clay, such as bath soaks or hair masks
And the Indian Healing Clay doesn’t stop there. The versatile beauty product can also be used for foot soaks, body wraps, hair masks, anti-itch cream or as a deodorant.
One Amazon shopper even shared that the clay is great for skin rashes, and that she used it for cleaning.
Mix it up: The clay comes as a powder that users mix with apple cider vinegar at a 1-to-1 ratio to create the face mask
‘Buy this in bulk! It’s worth every penny,’ the customer wrote in her review.
Another shopper wrote, ‘Makes my skin look and feel healthier. After just one use my skin feels softer and glows.’
Some customers shared tips for using the mask, such as to put a damp, warm washcloth over your face before using the mask to open pores and get the most out of the clay mask.
Some users shared before and after photos, which visibly show acne reduction after using the Indian Healing Clay.
‘I feel that [the clay has] helped me to be totally acne free for the first time in my life, so I wanted to give credit where credit is due,’ one user wrote alongside her before and after shots.
An anonymous skincare expert even commented on the Amazon page, calling the mask a ‘saving grace.’
The review continues, ‘As a skin care expert I recommend this mask more than brands I work for because I believe and trust this product.’