Marketing in 2019 is just like playing “who can predict what’ll happen next?”
Don’t go to google. There’s no such game; except for marketing.
With a myriad of marketing strategies, ideas and techniques becoming prevalent every now and then, it’s clear that the world is striving for betterment. And in the process, the invention of new and effective marketing gimmicks is no surprise.
This post is about those new gimmicks. Here’s to 3 new marketing techniques you can use to boost your eLearning business’ profits.
1. Niche-specific PPC
An introvert relative of conventional wide ranging PPC platforms like Google adwords, niche-specific PPC platforms are the deal to grab in 2019.
For every business with a highly niche audience, a niche-specific PPC platform can be a boon.
Take this for example. You run ads for your eLearning business on Google adwords. Now, for making this campaign work, you’ll have to make sure your ad copies are highly targeted according to your target audience.
And factually speaking, nothing is wrong with that. But, a niche-specific PPC platform would take this load off of your head. So, you can invest your PPC efforts into crafting a killer ad copy that will reach hundreds and thousands of your eLearning business’ highly targeted prospects.
2. Browser Push Notifications
Another useful marketing channel that you can use for your eLearning business is a browser push notification system.
And for the same, there can be two approaches.
- Incorporating a browser push notification system on your own website:
Have you ever visited a website asking you to subscribe for push notification messages?
Well, that’s this system working on the site. This is one common practice that most webmasters follow. Encouraging their visitors to allow push notifications from their website.
Later the website owner can send out notifications to its subscribers, broadcasting messages, blog posts, useful links or any announcements.
If you incorporate a push notification system on your website, you’ll have to take care of everything that goes on, with and around it. - Outsourcing your browser push notification marketing to another website with qualified traffic in your niche:
The second approach is the less intensive. Unlike the first one, there’s no need for installing a push notifications system on your website. All you need to do is find a website in your niche, which has such an incorporated browser notification system.
If the website has good traffic, their notification subscribers count will be decent. And, that way your eLearning business will be able to reach more of its prospects with ease.
3. Outsourced Pop-ups and Banner Ads
Another one of the new eLearning marketing techniques: outsourced pop-ups.
While, some pop-up ads may come off as totally unpleasing and in fact annoying, when used correctly, pop-ups can make a great marketing technique.
Some eLearning businesses are already using these. However, the best you can do is look beyond your current reach.
Just as you would outsource your company’s push notification marketing campaigns, you can do the same with pop-up banner ads. A number of eLearning businesses already offer this service.
Life Saver Tip: As you will be shelling out your hard-earned dollars on your eLearning business’ marketing campaigns, it’d be better if you move ahead with a content strategy.
Using custom content services can help you here. Just don’t forget to compare eLearning content providers before hiring them.
Final words
eLearning services and products find a wide range of applications for businesses these days, Be it for business development training or for implementing a compliance training program in an organization, eLearning software always find uses.
This post was targeted towards such eLearning products and services vendors who look forward to stepping up their marketing game.
Hopefully, this was helpful.