If you’ve yet to enter the world of influencer marketing, then I’d encourage you to listen up. This 18.8 billion dollar industry is only going to continue to rapidly grow, becoming one of the most effective marketing techniques ever.
If you don’t already know, influencer marketing is a method whereby brands will hire social media creators and personalities to promote their products online. It has gained an incredible amount of popularity over the years. Let’s find out why.
1. Brand awareness
The first reason to consider influencer marketing is the potential for drastically increasing brand awareness. This is one of the main reasons that brands decide to begin influencer campaigns. For the biggest effect, it’s a good idea to work with micro-influencers in order to access different groups of consumers.
Mega influencers may have a greater reach, yet their audience may not be genuinely interested. Micro-influencers tend to have better engagement, so you will be able to access a wide variety of interested consumers.
2. Targets the right consumers
It can be frustrating to know that a big-budget has been spent on an advertising campaign that has not reached the correct consumer type for your product. With the right planning, you can work with influencers that you know have an audience that directly aligns with that your target.
Think of a makeup product, for example. You can find influencers within the beauty category and analyse their audience demographics to ensure that your promotion is reaching consumers within this category too.
3. Improves content strategy
Influencer marketing is a great way to not only increase content creation but improve your content strategy. It brings fresh ideas to the table, considering new and possibly better ways of engaging consumers with your brand. Instagram influencers are most frequently used by brands, as there is a wide variety of content and media type to work with on the platform.
You’ll want to allow as much flexibility as possible, giving influencers control to be creative with their content. At the end of the day, they know their audience best.
As well as these three crucial reasons to consider influencer marketing, this technique will also improve your social media presence, encourage website traffic, and most importantly, drive sales.
If you’re interested in commencing an influencer campaign, then head over to Heepsy to get started.