If you’re serious about online business growth, you need to invest a significant amount of time and resources into digital marketing.
But with so many ways to market your business online, where do you begin?
To save you the hassle, we’ve done the research for you – here are four of the best digital marketing strategies for boosting your business.
- Social media
Social media is great for driving traffic to your website by sharing engaging content which links back to your own site.
It’s also a channel that puts you in close contact with customers, which means you create strong bonds with regular communication and this drives high-intent traffic to your website.
Not sure where to start? This infographic from blogging site Quick Sprout looks at the best social networks for different business types.
- Email marketing
Social media is great, but annoying algorithms often mean your content doesn’t reach its audience. Enter email marketing – with a robust mailing list, you can target prospects and customers who have already consented to receiving your content.
Offering people something in return for their email address is a good way to getting them to consent to being added to your mailing list. This could be anything from a guidebook to a free trial of your products or services. You can legitimately collect customer emails by offering downloadables like free guidebooks and whitepapers in return, and if you can also collect details such as age and address, you can precisely aim your content with certain audiences.
- Search engine optimisation (SEO)
SEO involves using non-paid methodsto secure a high search engine ranking–if successful, this means increased visibility and in theory, higher levels of website traffic.
Backlinks are one excellent SEO technique –these are links to your own website from external sites and are good for driving traffic to your website and improving your search engine position (if placed on reputable sites). Google essentially regards them as votes of confidence for your brand when determining your ranking.
This article on news site Social Media Today has more examples of excellent SEO tactics for business.
- Pay-per-click (PPC) advertising
PPC is an advertising model whereby you place advertisements on a platform such as a social network or SERP (search engine results page) and pay the host each time someone clicks on your ad.
One of the best things about PPC is that it allows you to target your ads precisely –for example,remarketing serves ads to people who’ve previously visited your website, because likely they already have an interest in what you have to offer.
Creating and implementing an effective PPC strategy can be challenging and time-consuming. This is why partnering with a PPC agency such as Attercopia is wise, because they’ll be able to offer you expert assistance at every stage of your campaign.
Start implementing these digital marketing strategies today and you can look forward to a brilliant business boom.
What are you favourite digital marketing strategies? Share them in the comments section.