The insurance industry is saturated with a lot of brands making noise and becoming tough for many insurance agencies to gain eyeballs of consumers. And, it is a truth widely accepted that lead possession in the insurance industry is pricey. It’s not just pricey, but the frustrations linked with running Google Ads— whether it is your own account or you are an insurance agency operating an account for customers are real.
For every insurance agent marketer extolling their ability to gather leads quickly, there is a complex mob of Social ad agencies that are criticizing red tape, CPCs, and fussy leads.
Depending on what type of insurance leads you want to acquire, some marketing strategies just not there for you. This can frustrate your clients and customers, which in turn will frustrate you.
Thus, smart marketing tactics are required for an insurance agency so that they can stand out from the local and national competition. But before coming up with any marketing strategy, every insurance agency should know exactly what the target market is looking. These marketing tactics will help you achieve your goals:
Create Video Content
When those HD pictures can look impressive and beautiful, then imagine how impactful a video would be! A study indicates that over 40% of decision-makers reach vendors after watching videos, and 65% of them checked a vendor’s website after watching work-related videos.
Gradually, videos have become one of the latest trends thanks to social media platforms like Instagram, Facebook, and LinkedIn. Plus, using Instagram has the additional benefit of using the live stream for longer videos and shorter clips for posts to Instagram Stories.
Now that we carry smartphones with the ability to capture top-quality images making and sharing video is more convenient than ever. Moreover, it’s a fun way to interact with your customers, which is why insurance agent marketing plan must leverage this opportunity.
Promote Posts and Social Ads
Social media marketing is continually evolving, and gaining traction is just not as straightforward as it used to be. However, there are enough opportunities out there if you are prepared to try some new strategies. This is where Social media advertising comes effective! In fact, the budgets have doubled globally from $16 billion to $31 billion in two years.
Social ads and promoted posts are an effective way of reaching beyond your existing network and increase your brand exposure over social media channels. The ability to target professions, zip codes, and other demographics is precious to companies that understand their target audience and demographics.
Use Marketing Automation
When it comes to marketing strategy for insurance agents, automation is a great counterbalance. It does not only take a few responsibilities off of your dish, but it is also the perfect tool for lead acquisition.
Automation is used in various ways, including email, content, social sharing — you just name it. There’s no efficient way to save money and time while boosting marketing efficiency.
Implement Effective Email Strategy
If you haven’t been underestimating the email strategy as a marketing idea, it’s probably the best time to make a change.
But, the bigger question here is- why is email strategy effective? Because Email marketing can be as personal and targeted as you want it to be. It’s a direct medium to your potential customer base.
It creates opportunities for social sharing, email forwarding, and referral business. All you need to do is create valuable content for your subscribers. It means, instead of focusing on promoting your services, focus more on your audience requirements.
Now that you know some of the marketing tactics for insurance agents, this will help you work more effectively.