When it comes to developing your brand, there are multiple moving components that need to be considered. The labels that you end up using are one important piece of the puzzle. You might not have yet considered the importance of the labels that you affix to the products you produce, but this cannot be overstated enough. Labels serve many purposes for your business. They form the basis for barcodes that help you control inventory and pricing information, highlight the brand that is being sold, and so much more. This is why your choice of label design software becomes critical. As you begin to think about your label design, here are four things that you should know.
Clean and Simple is What You Want
When it comes to labels, you will want to remember who your audience is. They need to clearly identify your product and be easily recognizable. If the label is too busy and has too much text, then people will be forced to spend too much time just trying to figure out what you are trying to communicate. You also do not want people to have to adjust their eyesight or squint just to make out what the label on your product says. This is best explained by talking about the nutrition facts on a food or beverage product. You want it to clearly state the necessary information, as this is what the consumer is looking for. If they cannot find the information that they are looking for, then they will just move onto a competitor’s product.
Watch Your Use of Color
While color is certainly a worthy component in a label, its use should be considered carefully. You want the label to be visually appealing, but you have to make the colors work well with each other. This requires a bit of fashion sense. If your colors clash, then the label will be difficult to read. You want to focus on using colors that work well together and enhance the quality of your label.
Use a Proper Font
Thanks to technology, there are literally thousands of different fonts that you can choose from when designing and printing your label. However, you will want to be careful here. Do not make the label consist of too many fonts or it will become nearly impossible to read. You also do not want to choose a font that is too wild and distracts from what you are tying to communicate.
Use Labels of a High Quality
You also want to make sure that the label you print is of high quality. This goes for the label itself and the actual printing. You do not want the ink to bleed right after the label is affixed. You also want to make sure the label can withstand the abuse that many products will go through during the distribution process.
Keeping these four things in mind will help you create labels that will become an asset to your company. Labels do cost money, so you will want to make sure that they have the potential to make you money at the same time. If you can do that, then you should be good to go.