4 Tips For Interior Designers To Create Their SEO Strategy

Digitization has touched every business and every economy on a global basis and the interior design space is no different. Interior design businesses have taken almost all social media platforms by storm – from uploading envious aesthetic spaces on Instagram to posting easy DIYs on TikTok and YouTube, interior designers have embraced digital marketing to its best.

However, one area that interior design businesses lack is search engine optimization or SEO. In order to help your potential customers find you effectively, as an interior designer you need to plan out your SEO strategy designed towards improving website experience, increasing traffic and increasing leads.

If any members of your interior design company aren’t well-versed in the art of SEO, you should rightly seek help from an experienced SEO company such as Magneto SEO services. Listed below are the four essential steps you need to incorporate in your SEO strategy as an interior design house:

Target relevant keywords to interior design

The very first step to your SEO strategy as an interior design business would be to find keywords that are relevant and applicable to what you do. Whenever a user searches for something on Google, they unknowingly include certain keywords in their searches.

If you want your business to hence appear in relevant user searches, you should conduct research about what keywords are relevant to your business – preferably long-tail keywords –  and integrate these in your website so your web pages can rank higher accordingly. However, keep in mind that this integration should seem natural and not forced.

Focus on local SEO

In addition to global SEO, your company should also focus on local SEO because that is where most of your customers are likely to reach out. In order to do so, you should first of all claim your business listing on Google by using its Local SEO 3-pack. In order to do so, you must verify your business’ name, address, contact details, and website details.

You may also add a short introduction about your business, add photos about your products, services or office and add operating hours. You should also focus on local long-tail keywords such as “interior designers in California” etc. depending on the immediate vicinity that you operate in.

Create a blog on your website

In order to improve traffic on your website and write about all relevant keywords, you should look to include a blog on your website. The blog posts you create should focus on imparting interior design related knowledge and product/service information for your potential customers and target audience.

You should also focus on industry or growth-related articles. It is important that the content you put out should be original, not copied from anywhere or plagiarized, and should be user-friendly.

Make sure your website loads faster

This is a very basic aspect of search engine optimization, and your  SEO strategy should focus on improving your website’s interface and its user experience. In order to do so, your website should load results quickly because search engine crawlers rank websites that load slowly as poor.

In order to understand where your web pages stand in terms of loading speed, use a tool like Google PageSpeed. Some of the reasons why your website could be loading slowly could include heavy image sizes, a high number of redirects, or heavy videos.