The business landscape has made a paradigm shift during the past few decades. Most of the firms are no longer dependent only on their marketing support for generating quality leads. You need to be smart with your lead generation approach and stop being bogged down with traditional lead generation strategies.
With the proliferation of digital platforms, your lead generation strategy should embrace social media sites. For such uses, LinkedIn is undoubtedly a goldmine that is waiting to be explored and utilized by your company.
With 610 million users and 90 million senior-level influencers, LinkedIn is undoubtedly leading the professional digital platform market. Among all the other social media platforms available out there, LinkedIn tops the list when it comes to lead generation. This is not a generic claim, as almost 78% of B2B marketers think that LinkedIn is the best platform for lead generation.
Indeed, lead generation is entirely a number game, but there are so many things that go in this simple strategy that people make the mistake of oversimplifying things. You will need a reliable lead generation strategy on LinkedIn to get desirable results. Let us show you how you can do this.
- Personalize connection
Automation is taking over the world, and it has become an essential part of marketing. The modern-day marketers are using the one-size-fits-all approach to harness the advantages of automation. But a consumer can tell that he is receiving automated messages from miles away.
This is why it has become necessary to step up to the plate and personalize every connection.
Such an approach will inevitably need more effort, but to streamline your marketing strategy, you will have to do it. The personalized connection will increase the chances of getting a response, making your brand stand out from the crowd. Even for B2B lead generation, personalized connections are going to be very effective.
- Share original content
Being authentic with your approach will always work in your favor, and the same goes for your content marketing as well. You get a 1300 word limit in the LinkedIn post section, and if you want to begin on the right foot, you will have to start sharing original and meaningful content through this section. The LinkedIn post with a 1300 word limit will act as a super magnet for all those you are trying to target.
You also have the option of sharing your knowledge through Pulse articles, but make sure that you don’t just copy-paste others when it comes to creating content. You can also use the comment section to show your point of view, and even clicking on the share button will do a lot for your B2B lead generation strategy.
- Be consistent
The reputation of a brand on the digital platform is not built overnight. It takes lots of effort, time, and the right approach for building a brand. And the key to all this is consistency. You will have to go through some phases where you will not get palpable results from your efforts even after putting maximum effort, but instead of losing hope, you will have to remain determined and consistent with your approach.
Many people succumb to cheesy sales tricks instead of being consistent, but those cheesy sales tricks are never beneficial for lead generation. What you can do is look at your previous approaches, trim out the not so good strategies, and come up with an impeccable plan that will help you in being consistent.
- Focus on brand building
The power of the brand can’t be ignored in sales, and the same applies to LinkedIn as well. A company with an established brand will find it easy to generate leads in comparison to those who are still trying to step up to the plate in terms of their brand.
Most of the people are looking for help on LinkedIn, and you can take advantage of this trend by standing out from others and establishing a reliable brand. An established brand will always be considered an authentic source of help and information, which will help in B2B lead generation.