5 Easy SEO Tricks to Improve Traffic on Your Website

Search Engine Optimisation of a site is a significant factor that decides its success. As a blogger who is new to the scene, many people are often unaware of its existence and go on about creating sites without considering it. It is therefore crucial for beginners to get on the track of SEO as soon as they start blogging so that they do not get left behind. For such beginners, we have a list of five useful SEO tricks that are so easy to follow that even beginners can put them into practice. Read them ahead to improve your site’s ranking.

1. Site Authority

Site authority, which is also known as domain authority, is a score given to a website based on a combination of different aspects of SEO. The factors that decide the site authority include the number of quality links on it, a variety of those links, your content, and the number of times your site is shared on social media. Backlinks among the mentioned factors are crucial to a site’s success as they can be achieved through guest posting. They can boost the authority of the domain. Working on all these factors can immensely increase the site authority which in-turn can also improve SEO scores.

2. For Researching Keywords

Understanding keywords deserve a whole series of blog posts for itself, but if it was to be explained in fewer words you could consider them as those words that the users on search engines input to get results. Of course, there are more layers to keywords than the search-words, but it is the simplest way of understanding them. It would help if you ranked high up on the searches for keywords to be able to get discovered by the users. Using these keywords in the right places in your content gives your site the chance to be indexed in the search engines.

Researching takes some work, but if you are only a beginner, then you can receive the help of tools like Google AdWords, Trends, and many other services out there. Using these tools is self-explanatory, where you have to plug in words that you think people would search to reach to your business. The basic workings of these tools is similar, and all of them suggest the terms which you can use in your articles or posts to attract search requesters. Important data like search volumes, sites competition for that keyword, and how much they are paying for the ads on that word can be considered for using them in your posts.

3. Regular Check on Performance

Google Analytics is amongst the most comprehensive tools that you can use to keep a check on the performance of your site. We always tell the new bloggers to be patient for the success of their blogs, but it is essential to know when to change your SEO strategy. With Google Analytics, you can get regular reports on the traffic your site is receiving and from where. By keeping an eye on the site’s performance, you can change your SEO strategy before it is too late and focus on improving your site traffic from the places you are receiving the most.

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4. On-Page Optimisation

Much big deal is made about the on-page SEO of blogs. There is no end to how much you can improve the on-page SEO, but the best way to make it work is by focusing on the content. How does one focus on the content? We suggest that you start using the Yoast SEO plugin for your WordPress site to analyze your content.

Yoast takes care of all the needs of content that is present on your site by telling you in real-time where it stands in terms of readability and optimization. Writing shorter lines and paragraphs along with the quality of content is something that Yoast takes into consideration and informs you about. Telling you about the right keyword-density along with enough internal and external links are also taken care of by the Yoast plugin. You can use other tools like punctuation checker services and plagiarism checkers to make sure that your content is ready to be published.  It is also crucial that you make your content engaging for your readers as you will not achieve anything out of your hard work if your readers bounce off from your site when they do not get the information which they are looking for.

5. Learning from the Competition

You can take advantage of using the strategies of already popular sites that are similar to yours to be able to make your website successful. You can use services like SEMrush, Ahrefs, and SimilarWeb to get an idea of the strategy that other sites are using for their SEO success. You can get to know the primary source of their traffic, for what ads they are spending, and a lot more details to learn the correct way of making and applying strategies for your business and blog. Also, if you’re new to digital marketing, but still wish to start your own SEO agency, then you can opt for the popular SEO Reseller Programs and start selling SEO services under your name immediately.

These are some of the most basic SEO tricks that you can put into use as a beginner and make your blog popular. The tools mentioned in this post are economical to use and do not take much time to get used to. We are sure you are going to love how they make blogging easier for you once you start using them.