Today, just like you, all the brands have only one goal when they post on Facebook, i.e., high conversions.
A good Facebook post does not guarantee that you’ll be getting high conversions from it. So, to get more engagement on Facebook and achieve high conversions, you need to implement some strategies that are different from the ones you already use.
In this article, we will be discussing five key strategies of Facebook statistics to prime your Facebook posts for conversions. But, before jumping straight into the topic let’s first understand a few things.
What are conversions? Why is it so important for brands?
Basically, conversions mean that your followers, audience, or anyone on Facebook takes a specific action after seeing your post. Now, these actions that you’d like the viewers of your post to undertake can vary depending on your goals.
You may want the viewers of your post to subscribe to a newsletter, join a membership club, visit a website, or maybe you want to make them buy your products, it can be anything.
Brands and marketers on Facebook largely depend on these conversions to generate leads and get more customers. These posts not only help brands in getting customers but also improve their reach, engagements, and authority on the platform.
Irrespective of the goals, all high converting Facebook posts have some elements common in them and, in this article, we’ve got them all covered.
Here are 5 Key Tips for a High Converting Facebook Post
Post to your Target Audience. Designing and developing your posts based on the demographics of your audience is important for high conversions. It determines how your conversion goals or information will effectively be exchanged with your audience.
We suggest you estimate the current trends for your target audience and then use them in your posts. For instance, you can design your ad posts in the format of memes if the target audience comprises teenagers.
You’ll automatically get to see results and connect better with your audience.
Call-to-Action. The CTAs or Call-to-action is the area where you need to focus the most while creating a high converting Facebook post.
We say so because these are CTAs through which your audience takes the appropriate action or measures for becoming a potential customer. CTAs help and encourage the audience to take the next decision or action while seeing posts.
For example, if you are a clothing brand, then you should put a CTA that connects the post of your products to the online shop where they can be purchased. Correspondingly, you will have to put different types of CTAs depending on your needs and goals.
Standout visuals. Nothing has the power to stop your audience’s thumbs from scrolling and taking desired actions on your post if the visuals of your posts are on point.
Always remember, that your posts compete with millions of other posts every second. Hence, you need to make the visuals of your posts eye-catching and attention-worthy.
Apart from posting high-quality images, videos, GIFs, etc., there are a few things that you should take care of to make your visuals stand out from the crowd – try to avoid stock images, make your posts mobile-friendly, and use script or illustrations, limit text, etc.
Also, make sure that the visuals should be relevant to your audience, voice your goals, be unique, and represent your brand or products appropriately.
Short and Enticing Caption. After visuals, the thing that has a major impact on your conversions is the caption of your posts. The captions of your posts should be designed briefly and concisely.
Your post captions should be such that it’s able to express the actual purpose and effectively advertises your brand as well as products to the audience at the first glance.
Make sure to keep your title, subtitles, and captions in the way in which your target audience would talk. You need not write in a very structured or technical manner.
Also, avoid using confusing, complicated, and unnecessary vocabulary, jargon, confusing terminologies, etc. Additionally, captions are very crucial as they bring out your brand’s persona and help directly connect with the audience.
Incentives to Engage. Finally, incentives are one of the smartest ways to encourage your audience to engage in your posts, take action, associate with your brand, and buy your products.
But, make sure that whatever you promise your audience is believable, reasonable, trustworthy, and fair. If not, it would be a turn-off for your audience and they would not engage or become your customers.
Incentives can be anything like offers, discounts, donations, giveaways, or even in the form of a daily sale. You can turn followers, leads, contacts, and even viewers of your posts instantly into customers with this tip.
Conclusion
Above we’ve covered all the tips & tricks that you need to know to make high-converting posts. In addition to these tips, we would also recommend you to buy Facebook post likes and other engagements from reputed companies out there.
It’ll take your Facebook to next level in no time with minimum effort. So, without waiting any further, launch your full Facebook ad campaign by keeping these tips & tricks in mind and get desired results today.