Digital marketing has evolved the ways people market their brands. Since it has given several spaces and platforms to businesses, it is difficult to find an upcoming brand not using this tool to promote themselves.
Instagram is one such digital platform, which is also a social networking site, that businesses use for reaching a wide range of customers. Using the best Instagram growth services is a real way to gain engagement.
Why? There are millions of people using Instagram and with the rise of social media marketing, it has become increasingly important for businesses to make use of these platforms for promoting their brands and gaining new customers.
While Instagram has evolved a lot in terms of marketing for businesses, as a newbie a person should go with the basic hacks to gain Instagram likes. These likes are a major decider about whether your product is reaching your target customers or not. So, here are few quick ways that will help you in getting most of Instagram marketing:
Using a business account
Instagram offers two different types of accounts i.e., personal and business. People should opt for a business account while trying to gain likes for their product on Instagram as it offers several tools which aren’t available in the personal account option.
While personal accounts are used only to share personal pictures and related things on Instagram, business accounts are made to reach potential customers and draw their attention towards your brand.
Business accounts offer a variety of tools such as Instagram insights, ads, shopping, primary and secondary messaging, contact information, etc., and other such information that will help you in promoting your new brand with ease. Even if you have started Instagram with a personal account, there’s nothing to worry about as you can switch to a business account at any point.
Right hashtags
Ever wondered why people use hashtags so much? Is it just a trend or useful in some way? Hashtags are quite a powerful tool that will help in getting substantial reach if used wisely.
While choosing a hashtag, keep in mind that it should align well with what you are trying to sell as otherwise it will be considered as just something not worth it by the users. It should be catchy, trendy, and have the power to start a campaign that others too can participate in and use for their posts.
This helps in creating a trending topic and can be used across several other social media such as Twitter and Pinterest too. hashtags help in creating a community on Instagram wherein you can easily gain likes and attract the attention of the right people for your brand.
Make use of sponsored ads
Instagram ads are largely used by brands to promote their products on this platform. The reason being it not only reaches a large community of people but is also one of the easiest and cheapest ways to buy likes on Instagram.
You can easily decide how much you wish to spend on these ads. Not only that, but you also get to decide your target audience based on their age, etc., which helps you in reaching the exact age group you wish to please.
While creating sponsored ads, ensure that your post is content-rich, creative, and engaging so that maximum people get influenced by it. These ads can be used in different ways such as photos, videos, stories, stories canvas, etc. You just need to identify the medium that will help fulfill your requirements.
Curate relatable content
One of the best ways to gain Instagram likes is to curate content that is relevant to the public and is still relatable to your brand. There is too much similar content floating across the internet, so people would pay to see something fresh yet relatable as it makes them click, and isn’t that the idea behind promoting brands on Instagram? To make users like and click on the products?
To do that, keep yourself on top of everything going around you. Take content from there and create a suitable post that would not only get your brand’s message across but also would create user engagement that would get people talking about it. This will help not only in gaining more likes but also in an easy promotion. We should remember that content is king in today’s time.
Collaborate with creators
While establishing a new brand, you need to promote your brand in every possible way. Instagram influencer culture has given rise to promoting brands using short videos or giving a shoutout to these products on their stories or posts, whatever might suit them. The creators in turn charge a certain amount for it and post it with a ‘paid partnership’ tag that helps people in coming across the said brand.
Try to go with an influencer with a huge number of followers as they’ll help in reaching more audiences with ease. Several small businesses have taken off on Instagram thanks to the promotion via these influencers.
Conclusion
These are a few ways that can help you in creating a good strategy for your Instagram business account to promote your brand. Marketing through Instagram is a no-brainer as it’s widely used. The only way to stand out and establish a brand name is by being in touch with the latest trends but also relatable & fresh at the same time.