The reliability status of an organization is undoubtedly enhanced by creating a website that is personal to that organization. It helps the audience learn more about the firm, read testimonials, view user comments, and browse through the contact information.
However, creating a website is just the initial step towards development. Another vital purpose of building a website from scratch is to attract the target audience and elevate revenues.
But, how can you make your site more captivating to the audience? A simple answer is by intensifying the website design. For that purpose, you need to know some basic rules and principles of using user interface design in your website appropriately.
By the end of this article, you will be cognizant of 5 ultimate user interface design rules that will help you create a great user experience and magnify your website’s conversion rates in no time.
5 UI Design Rules For Your Website
Vitaly Friedman, a Belarus-based author, has stressed the importance of usability and utility in making the website a success. Following his lead, here are some carefully searched user interface design rules that can be used by anyone when building a website.
1. Who Is Your Audience?
As an organization leader, you should have complete knowledge about who your users and audience are. It doesn’t necessarily mean that you should extract all the demographically significant details about your users.
It means you should be aware of why they visited your website and understand their goals and sources of hindrance. You can achieve this via a telephonic conversation with your audience and uncovering the exact underlying meaning in their words.
However, if you are still in the process of building your website, then gain an insight into the lives of your target audience and design your website according to their preferences.
In doing so, you can also take aid from the research data you collected before commencing with the idea of starting a website. The data will be drawn from your personal experience and hence will be relatively new and reliable.
Analyze the problems and questions that your target audience might have while visiting your site, note them down, and prepare the design.
Communicate these ideas to your website or app development team so that they can craft a user interface that is functional and oozes aesthetic appeal. Keep in mind to move things steadily and calmly.
2. Prioritize Quality Content
Content, as you may already know, is the heart and soul of a website. In addition to giving information, it also dispenses a definite structure to your website page.
Further, in the presence of suitably established content, it becomes easier to create a design around it. That way, you just have to consider the already established content and use it as a reference for your website design.
In building appropriate content, it is important to gain an understanding of who the audience is, sticking to the point, adopting the perspective of a user, not going all Shakespeare, and implementing a formal tone in your text.
An essential part of building a website is to ensure that you have the content draft handy and make it suitable for your purposes. The pieces of content on your site should masterfully communicate the intent and ideology behind your brand.
3. Applying Art-Direction
To drive relevant and organic traffic to your site or app, you need to art direct the user interface design. Not only does it build your connection, but it also renders the audience a sense of dependability on your website.
It evokes the right connection and creates opportunities for your website to generate more leads. Yet again, the importance of knowing your audience comes into play. It will help you to draw a perspective of how the user will feel after seeing that design.
4. What Do You Want The User To Do?
Do you want the user to register themselves before they can take any other action, or do you want them to explore all the options available on your website? It is your call. You are responsible for every action taken by the user.
In order to make this decision, you should know the goal of your website. As an example, if your main motive is to let the users sign up for a free trial, then you would ask them to sign up before doing anything else.
Similarly, if you believe in not introducing free trials for your website, you can disable that feature from your side. As said earlier, it is completely your call.
Usually, the actions can be classified as primary, secondary, and lastly. That is, you can arrange the tasks you want the user to complete in order. For example, sign up< log in< start free trial, or register< view examples< start free trial.
5. Make Mistakes, But Anticipate Them
Last but not least, accept that it is okay to make mistakes during your website creation journey. It is absolutely normal – however, that’s not enough. It also pays to be prepared for the worst-case scenario.
Picture this: you devote your entire time and energy to design a page. But when it runs, you learn that it has failed to attract an audience because of low association levels with the content.
Situation #1: You achieve nothing after being completely exhausted and, as a result, have to start it all from the beginning.
Situation #2: You apprehended a similar situation and had a backup option prepared for an emergency.
While the earlier situation represents hard work, the second one clearly represents smart work. Those who adopt the latter always stay on the safer side.
Anticipating mistakes saves time, frustration, and a lot of valuable energy. So, always provide ways that are required to repair the necessary apertures.
The Bottom Line
Whether it is your confusion about how to build a job search website or create your own eCommerce site from scratch, the aforementioned user interface design rules are certain to help you with anything.
By enforcing a consistent experience for your user base on your website or app, you stand to increase your organization’s conversion rates dramatically.