Podcasts are a hands-free form of online entertainment. You can create a podcast based on motivational content, education, audio files, or even book recitals. Podcasts usually have something to listen to for everyone.

However, a podcast channel works well when you have an established authority or credibility. Here is where YouTube plays a crucial role in promoting your podcast to get a wider reach. YouTube is the largest online video streaming platform. Moreover, it is the second-largest online search engine.

You can take the leverage of more engagement on YouTube to promote your podcast. Repurpose the content into short interesting videos to entice your audience. Let’s look at the five best ways to promote your podcast on YouTube –

Record a Video While Doing a Podcast and Share it on YouTube

The most common and effective way to promote your podcast on YouTube is to simply record a video while recording your podcast. You can add animations and captivating visual cues to make your video entertaining. Creativity always attracts subscribers and helps increase views on YouTube.

Most viewers like to listen to a podcast while walking or driving. However, some people love to watch the footage of the podcast on YouTube. Therefore, this podcast strategy works well as it allows the audience to choose between video and audio format.

The visual content of a podcast is an excellent way to get more engagement on YouTube. Moreover, cross-promoting podcast content on YouTube helps to gain a wider reach. You can link your podcast URL in the description box and add CTAs to direct the audience to your podcast channel as well.

Cross-Link the Two Platforms

YouTube is the second largest global search engine after Google. Therefore, there is higher visibility on YouTube as compared to Spotify or iTunes. YouTube offers excellent features that help to direct traffic to any website or social media platform. Top podcast creators use this strategy smartly to gain wider reach and promote their podcasts on YouTube.

You can cross-link your podcast on YouTube in the following ways –

  • Optimize your YouTube channel for SEO to gain subscribers and more engagement on YouTube.
  • Put the link to your podcast in the description box. At the end of the video ask the audience to click on the link.
  • You can also add your podcast link in the YouTube Cards to drive the traffic in the middle or end of the video.

These tricks are significant in giving you wider reach on YouTube. Thereby promoting your podcast effectively on YouTube.

Extract key ideas from your Podcast and Share them on YouTube

As mentioned earlier, recording a video while doing a podcast is one way of gaining wider reach. If you are unsure of creating a direct video version of your podcast, you can consider using your YouTube video to provide key highlights from the podcast episode. Moreover, add Call-To-Actions to direct interested viewers to the main podcast channel to listen to the detailed episode.

Use graphical representations, narration, animation, and visual cues to make your video more engaging. You can also make a textural video that can help the audience to read the text while they listen to the podcast episode.

Usually, a podcast episode can last for 30 minutes to an hour or longer. Most YouTube users are not interested in watching such long videos. Therefore, it is best to extract the key facts or learnings from the podcast episode and create a video around it.

This method is incredibly successful to gain wider reach and more engagement on YouTube. Furthermore, it helps to target your audience and increase the audio plays of your podcast.

Create Micro – video Content that is an Extension Of your Podcast

An alternative to the above-mentioned method is to use your YouTube channel to create videos that are an extension of your podcast. For example, you want to explore a few topics in-depth in your podcast but you are unable to fit it into the structured format for your podcast. In that case, you can create videos explaining those topics or elaborating on points that you mentioned in the podcast.

These videos would serve a new audience on YouTube. By making such valuable content, you can gain a wider reach and direct the viewers to your podcast channel. This is also an effective strategy to get more engagement on YouTube.

Create Practical Video Demonstrations of your Podcasts on YouTube

If you have a podcast that is based on a niche where you can create video tutorials or demonstrations, it would help you to grow your audience. Video tutorials are excellent ways to showcase your content and get more engagement on YouTube.

Moreover, making demonstration-type videos can open up opportunities to establish yourself as an authority in your niche. It is an incredible way to repurpose your podcast content and present it in a fun and interactive way.

You can create a podcast based on a niche that you are passionate about. For example, if you love cooking, you can create a food-focused podcast. Furthermore, you can create tutorials based on the information you share on your podcast. Such strategies work well to help gain wider reach on YouTube.

YouTube caters to a wide variety of content creators. You can pick any niche and you will find eager viewers that’ll relate to your content on YouTube.

Conclusion

Podcasts are an excellent source to acquire information on any niche you are interested in. however, it is not as popular as YouTube or any other social media network. Therefore, it is difficult to build a community of followers on podcast channels like Spotify or iTunes.

YouTube is the most popular social platform to promote your business, brand, or even your podcast. You can intrigue the viewers who are prospective listeners to check your podcast channel on another audio streaming platform.

Some of the best ways to promote your podcast on YouTube include repurposing the podcast content into short videos, creating video footage of your podcast, crosslinking the two platforms, and creating video tutorials of the podcast episode.

A video version that supplements your podcast is a significant strategy to get more engagement on YouTube. Moreover, it instantly boosts your visibility online.