The Covid-19 infested lockdowns disturbed the way everything used to happen. With more and more businesses going virtual, the consumer’s demands changed too. Now, they need products, which can be shipped fast despite the lockdown issues. They need services running on the internet, more so now than ever, however, their spending power has declined.
At such times, how does a business that was used to running the physical way survive! Here’s what you need to do with your marketing processes to become pandemic heroes.
1. Retain human touch
Although we cannot go outside, meet people, or be in physical touch, God knows we need a hug the most right now! Send your clients the warmth over mails. Stay in constant touch. Increase your frequency of communication, and do not just stick to business talks. You should make it a point to use your emails wisely and to make closer bonds. This can be a great opportunity to network as well.
We all need a little human touch right now. Make sure your emails sound a bit personal and ditch the “no-reply” domains or the “hello user” tone. Address your customers, greet your customers, and welcome their response.
Personalize even your bulk emails to ensure they don’t feel the same cliché stuff your people are used to getting. The more different your way of handling them is, the better it can be for your business as long as things don’t upset you.
2. Create epic, engaging content
Most of us have been watching Netflix more than ever. When you take a break from binge-watching, you go to your phone and scroll through social media apps. This means an average consumer can be found doing the same. What this means is that you can expect more audience right now.
Since people are using their phones and laptops more than ever, this gives you a bigger window to attract them. However, since this is no secret to expert marketers, they have all been pushing their companies more. So, how do you make sure your content grabs eyeballs?
Create something engaging and epic, probably surrounding the lockdown because this is something we can all relate to at the moment. When you send a newsletter, make sure it has attention-bringing subject lines and textual properties. Want to create a newsletter that leaves good impressions? Contact a reliable dependable ecommerce email marketing agency.
3. Rejuvenate social media
Now would also be the right opportune moment to start pushing your business via social media. However, be sure to pick the right platform.
For companies that deal with entertainment, twitter investments may not work; and for companies that deal with more political matters, Facebook and Instagram may not provide the right mass. Most businesses even consider doing paid campaigns; it’s good if you do it at the right place or else you just pay for YouTube ads that fetch no leads. You need to profile your target audience well to decide where to go.
4. Give something useful
Other than being regular, smart, and different, you need to add real value to your customers’ lives. How would you do that?
One way to do so is to understand that right now people have a money deficit, which has impacted liquidity in the market, you would have noticed a sharp decline in your numbers too. So, to keep things going, you should offer them some great deals which come at offer prices or perhaps, free gifts to encourage more action being taken by your customers.
5. Dive into virtual reality and stay
Whatever your product is, you can give a virtual presentation of it via 3-D sensors and graphic representation. Moreover, you should be open to con-calls and meetings via online channels. If you deal with spaces like furniture or clothes, you should offer features that enable users to get a real feel of the product. Some travel companies have been remarketing experiences virtually. They have been offering webinars and virtual city guides for your next plan.
6. Emerge virtually sharp
Whether or not will this Covid-19 pandemic go on for long is still up for arguments, however, what is permanent is this virtual shift.
You need to ensure that your business is ready to function without much physical intervention. You should make sure your team is comfortable working remotely and the output isn’t affected. You should also ensure that your supply chain is effortless despite the pandemic.
These little changes in your mode of work can help you not just survive the pandemic but rather emerge victorious on the other hand. We hope this article has been of much help.
Chris is the Director of InboxArmy specializes in providing email automation services. He has worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs, and government bodies in all facets of their email marketing services and email campaign management programs for almost 2 decades. Chris’s success track record covers building email programs at competitive email marketing pricing and using data-driven strategies to turn around underperforming accounts.