6 ways you can engage with your Instagram audience

Do you know that Kylie Jenner makes a million US Dollars for every picture she posts on Instagram? Talking more about celebrities, Selena Gomez makes around half a million dollars for the same. So does Portugal Football Star and Football legend Cristiano Ronaldo. Our very own Indian cricket team Caption Virat Kohli makes an unimaginable amount of money through Instagram. What’s the secret? Well, the two golden words that you must hunt after on Instagram are – audience and engagement!

I believe by now all of us have understood that Instagram has established itself as a massive marketing playground over the years. In fact, it is one of the fastest-growing social media platforms, today.

So today, we are here to help you with a few tips, tricks, and hacks which you should keep in mind if you want to increase your Instagram engagement.

  1. Call to Action is a must

It is also referred to as CTA in common language. These words are pretty much self-explanatory – your posts should encourage doing something without directly saying them to do so. One very good example of this would be allowing your fans to take advantage of a special discount via a coupon which you have added in your caption. This could be of the brand for which you are endorsing or your own label. This CTA ensures immediate customer action directly pushing the audience to do exactly what you want them to do. CTA gives your brand it’s needed exposure also gives you a chance to buy relevant IG followers.

  1. Your posts should be interesting, rather than being forced

We all know that higher post frequency increases our chances to be visible on Instagram ultimately giving rise to engagement. But this certainly doesn’t indicate that you can post anything just for the sake of posting. Posting content irrelevant to your business or profession would do more harm than gain. Also, boring and repetitive posts would make your audience disinterested. For example, if you are a business dealing with men’s wear, then a model or mannequin wearing your outfit is a way better choice than just a picture of your outfit. The aim is to make your stuff interesting and fun for your audience.

  1. Put a thought into your captions

Instagram is all about pictures and captions, then why downplay the caption-game? They must be equally well-thought, properly structured, and sewn well with your posts. Captions are a way by which your target audience familiarizes themselves with the post, rather than just giving it a glance. There are also various tips, and tricks which you can look up to while deciding that perfect caption to your posts. Add hashtags for more relevant audience, ask questions, induce your audience to answer in the comment section – the list of hacks is practically endless if you want to keep your caption game strong.

  1. Respond and reply to comments

Remember, if you want to increase your engagement and be that tad inch above your competitors, then you need to put in that extra effort that no one does. Start with replying to the comments. We know it is tiresome because there are times when you have an uncountable number of comments, but responding to them will only make things better for you. We also know that there might be negative comments, which in my knowledge is best left ignored, or if it’s controversial, ‘sometimes’ you resort to a clarification. This is an opportunity to create a stronger bond with your current audience. Also, never underestimate this hack, as you may never know, a short and simple reply of appreciation might do wonders.

  1. Be a host

You can always host online contests and give away prizes of your brand. This is one of the best possible methods to promote your brand with instant consumer-action. Also, they are easy to conduct and reaches a mass audience in a smaller span of time. You can post something that’s relevant to your brand and ask suggestions for the caption and claim a prize for the best caption and likewise. We as humans are competitive and so everyone likes the idea of winning and ofcourse the prizes are an added bonus!

  1. Post regularly

We mentioned this earlier, that if you post regularly there are better chances that you scrawl past your competitors before they even notice. This might seem easy, but people often take it as ‘Pots anything and everything’ – well no, post more often but don’t forget to stay rooted to your brand. Narrate a story with your posts and you would see the results coming in no time!

Happy Instagramming!