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A-beauty is taking over: The brands to add to your makeup bag – and women making millions

Whereas once upon a time, it was all about Korean or ‘K beauty’ products, sheet masks and serums, in 2019 the latest trend to sweep the beauty is for ‘A beauty’.

Worth $536 million and climbing, the Australian beauty industry is taking on the world and winning in a saturated market.

Even more, it’s dominated by self-made women who know what their customers want – and they’re making their own millions in the process.

From the creators of an Instagram-famous clay mask that shifted 60,000 units in the first few weeks of launching to a woman who made $8,000 within days of launching her own skincare company, here are the brands to add to your makeup bag now.

Whereas once upon a time, it was all about Korean or ‘K beauty’ products, sheet masks and serums, in 2019 the latest trend to sweep the beauty is for ‘A beauty’ (pictured: Bali Body)

The moment A-beauty made its earliest mark came with the launch of Sand and Sky, the brain child of Australian twin sisters Emily and Sarah Hamilton, 41 (pictured: their products)

The moment A-beauty made its earliest mark came with the launch of Sand and Sky, the brain child of Australian twin sisters Emily and Sarah Hamilton, 41 (pictured: their products)

SAND AND SKY

What are the benefits of Australian pink clay?

Absorbs dirt & impurities

Draws out toxins & combats pollution

Restores the skin’s natural defence shield

Tightens & refines pores

Gentle enough for sensitive skin

Clear complexion & youthful glow

Better skin defence = less cellular damage

Enhanced collagen production & cell regeneration

The moment A-beauty made its earliest mark came with the launch of Sand and Sky, the brain child of Australian twin sisters Emily and Sarah Hamilton, 41.

The pair, who are the founders of popular beauty box company, Bellabox, launched their mask and their new brand in 2017 and within just three months, had sold out of their first 60,000 units. 

‘We have both lived overseas quite a bit and what we realised is that everywhere we went we were recognised as being Australian and this came with the assumption that we were friendly, laid back, beachy and living the dream,’ Sarah previously told Daily Mail Australia.

‘Australia has become really cool internationally and we wanted to be able to bring Australia to the rest of the world and we knew people could use something that was proven to be amazing for them that was made with Aussie ingredients.’

After researching the benefits of various ingredients and spending a year developing the concept, Sand & Sky’s Skin Purifying Pink Clay Mask was born.

And since then, beauty gurus have been sharing snaps and videos of themselves in the masks and their flawless, glowing skin just minutes later.

The brand has continued to be successful, thanks to a strong Instagram presence that means thousands sign up to their waiting lists for products. 

Priscilla Haijantoni (pictured), 25, from Melbourne, made $8,000 in three weeks with the launch of her first beauty business

Priscilla Haijantoni (pictured), 25, from Melbourne, made $8,000 in three weeks with the launch of her first beauty business

The 25-year-old from Melbourne developed Bangn Body's $48 Firming Body Lotion (pictured) earlier this year, with the intention of creating something natural, targeted at millennials

The 25-year-old from Melbourne developed Bangn Body’s $48 Firming Body Lotion (pictured) earlier this year, with the intention of creating something natural, targeted at millennials

BANGN BODY

While many of us think we have a winning business idea, it’s few who actually succeed at first go. 

This is true of Priscilla Haijantoni, who made $8,000 within three weeks of launching her first beauty product.

The 25-year-old from Melbourne developed Bangn Body’s $48 Firming Body Lotion earlier this year, with the intention of creating something natural, targeted at millennials who want pretty packaging, an affordable price point – and a vegan-friendly product that actually works.

Now, Priscilla is on track to triple her current earnings by the end of the year, while her product has been called a 'miracle cream' online (pictured before and after)

Now, Priscilla is on track to triple her current earnings by the end of the year, while her product has been called a ‘miracle cream’ online (pictured before and after)

Now, Priscilla is on track to triple her current earnings by the end of the year, while her product has been called a ‘miracle cream’ online.

So what is so good about Priscilla’s firming body lotion?

Unlike other body lotions, Bangn Body’s product doesn’t just moisturise and hydrate your complexion, but it also firms the skin, reduces redness, bumps and breakouts and increases collagen production.

‘The cream brightens and hydrates the skin and acts as a moisture magnet, while firming and tightening,’ Priscilla told FEMAIL.

And a host of five-star reviews on the website attest to its cellulite and acne-fighting powers.

Another Instagram-friendly label that has built up its power through social media is Bali Body, which famously sells a face water every 30 seconds and a fake tan product every 45 seconds

Another Instagram-friendly label that has built up its power through social media is Bali Body, which famously sells a face water every 30 seconds and a fake tan product every 45 seconds

Bali Body has rapidly shot to success in recent years, thanks to a strong Instagram presence where women from all over the world share their before and after images

Bali Body has rapidly shot to success in recent years, thanks to a strong Instagram presence where women from all over the world share their before and after images 

BALI BODY

Another Instagram-friendly label that has built up its power through social media is Bali Body, which famously sells a face water every 30 seconds and a fake tan product every 45 seconds.

Bali Body has rapidly shot to success in recent years, thanks to a strong Instagram presence where women from all over the world share their before and after images.

The 100 per cent vegan-friendly skincare company, has been a global sensation since being launched by husband and wife duo David and Laura in 2014.

The brand has an online following of 1.3 million Instagram followers and thousands of 5 star reviews and the range is shipped to over 150 countries worldwide. 

Originally famed for their award-winning Australian Cream clay masks, Minenssey has just launched their hydrating skincare range - their ingredients are blended from the earth

Originally famed for their award-winning Australian Cream clay masks, Minenssey has just launched their hydrating skincare range – their ingredients are blended from the earth

MINENSSEY

Originally famed for their award-winning Australian Cream clay masks, Minenssey  has just launched their hydrating skincare range.

This is rich in the brand’s signature flannel flower as well as probiotic ACB yoghurt.

With a unique blend of ingredients curated from the Australian earth, Minenssey is dedicated to the power of nature and its founder, Cheryl Ross – who is one of Australia’s foremost skincare alchemists – has made several luxury clay masks for every skin type. 

With celebrity fans including Rosie Huntington-Whiteley and Linda Evangelista and products stocked at Net-a-Porter, Lanolips (pictured) brand is a bonafide worldwide success

With celebrity fans including Rosie Huntington-Whiteley and Linda Evangelista and products stocked at Net-a-Porter, Lanolips (pictured) brand is a bonafide worldwide success

LANOLIPS

With celebrity fans including Drew Barrymore, Rosie Huntington-Whiteley and Linda Evangelista and her products stocked at Net-a-Porter, Sephora and Nordstrom, Kirsten Carriol’s Lanolips brand is a bonafide worldwide success. 

Kirsten famously grew up on a sheep farm, where she started looking into the benefits of the ingredient Lano, and put it into a a lip and skincare brand that utilises the all natural ingredient’s intensive moisturising properties.

In the first 12 months of her business’s existence, Kirsten shifted over 1.7 million units. 

Today, Lanolips is beloved by celebrities across the road – and boasts a cult following for its creams and balms.  

Brisbane-based Dunkle Authentic is one of the newer labels in the A-beauty market; Molly Dunkle mixes and pours her limited-edition lipsticks into moulds and sets and sells them

Brisbane-based Dunkle Authentic is one of the newer labels in the A-beauty market; Molly Dunkle mixes and pours her limited-edition lipsticks into moulds and sets and sells them

DUNKLE AUTHENTIC

Brisbane-based Dunkle Authentic is one of the newer labels in the A-beauty market.

Molly Dunkle mixes and pours her limited-edition lipsticks into moulds, sets them and sells each numbered batch through boutiques and online.

Molly has famously been making lipsticks since she was 12 years old, and she now  also has a line of hand-blended foundations and a face oil.

Melbourne-based Ultra Violette (pictured) is another popular product Down Under, thanks to its promise to protect your face from the sun's harmful rays

Melbourne-based Ultra Violette (pictured) is another popular product Down Under, thanks to its promise to protect your face from the sun’s harmful rays

ULTRA VIOLETTE

Melbourne-based Ultra Violette is another popular product Down Under, thanks to its promise to protect your face from the sun’s harmful rays. 

The brand has three different sunscreens – a lightweight SPF 50, SPF 30 mineral sunscreen and a SPF 50 primer, moisturiser and sunscreen.

All are designed to protect you from the ageing effects of the sun.  

Read more at DailyMail.co.uk


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