News, Culture & Society

A company making SLICED KETCHUP has raised $15,000 on Kickstarter 

An innovative company has invented a new way to enjoy ketchup on the go — by the slice. 

Slice of Sauce packages individual slices of ketchup, which retain their square shape and are divided into eight portions that can be layered onto burgers and sandwiches to avoid making messes while eating.

The company is now in the fundraising stage, but has already exceeded its goal of $15,000 on Kickstarter in less than a month 

 

Ketchup slices: Bo’s Original is aiming to change change how people use condiments

Idea: They  created packages of individually-sliced ketchup

Idea: They  created packages of individually-sliced ketchup

Idea: They created packages of individually-sliced ketchup

Slice of Sauce: They created a new type of condiment where individual slices of ketchup are packaged with eight portions that you can layer onto sandwiches to avoid messes

Slice of Sauce: They created a new type of condiment where individual slices of ketchup are packaged with eight portions that you can layer onto sandwiches to avoid messes

Bo's Original has already exceeded their goal of $15,000 on Kickstarter in less than a month 

Bo’s Original has already exceeded their goal of $15,000 on Kickstarter in less than a month 

Excited: Some people are actually excited about the new ketchup slices

Excited: Some people are actually excited about the new ketchup slices

Gross: However, some people are less enticed by the idea

Gross: However, some people are less enticed by the idea

Fruit roll-up: This girl shared that the slices look like fruit roll-ups

Fruit roll-up: This girl shared that the slices look like fruit roll-ups

Dingus: One user thought ketchup slices could be easily replaced by slices of actual tomato

Dingus: One user thought ketchup slices could be easily replaced by slices of actual tomato

Emily Williams and Thac Lecong started a Kickstarter for the product in March with the goal of $15,000 by April 20. They have already managed to raise hundreds of dollars more than their goal from 180 backers — with a month to spare.

Emily’s father owned a restaurant in Michigan, and was famous for his flavorful sauces. That inspired Emily to quit her corporate job and get in to cooking to follow her father’s legacy, starting the company Bo’s Fine Foods.

She was trying out one of her family recipes for barbecue sauce, which required braising a bunch of different vegetables and then throwing them away after, when she encountered a challenge.

The main base of the BBQ sauce required ketchup, but the Bo’s Fine Foods brand is built on creating healthy, high quality products — so they decided to create their own recipe.

Instead of wasting all of the ingredients after braising, they took all the leftover veggies, mixed and ground them together, and then dried them — which led to the accidental end result of Slice of Sauce.

Environment: One woman was scared of the environmental toll the packaging would have 

Environment: One woman was scared of the environmental toll the packaging would have 

Never ever: A ketchup lover shared she would never eat this even if real ketchup didn't exist

Never ever: A ketchup lover shared she would never eat this even if real ketchup didn’t exist

Unimportant: This guy was clearly not amused by the creation

Unimportant: This guy was clearly not amused by the creation

Yes: Maxine seemed to be very confused about the new invention

Yes: Maxine seemed to be very confused about the new invention

Process: Meanwhile, this man is concerned about how long it will take to open

Process: Meanwhile, this man is concerned about how long it will take to open

Liars: This girl is clearly annoyed by the introduction of ketchup slices

Liars: This girl is clearly annoyed by the introduction of ketchup slices

Terrible: One user tweeted that there's nothing worse than sliced sauce

Terrible: One user tweeted that there’s nothing worse than sliced sauce

Future: Clearly upset with what the future has brought, this guy shared his frustration

Future: Clearly upset with what the future has brought, this guy shared his frustration

What’s enticing about the new mess-free condiment is that all of the ingredients are natural, non-GMO, and gluten-free, without any artificial flavors, preservatives, or high-fructose corn syrup, which is found in most packaged ketchups. 

But while the creation clearly appeals to some, others are infuriated and even repulsed.   

‘Who the hell wants sliced ketchup? WTF!’ one Twitter users wrote. Another added: ‘Wtf sliced ketchup is a thing? Oh lord.’ 

Another simply wrote, ‘First of all: ew second of all: ew.’

‘I don’t know who said the world needed sliced ketchup but they lied,’ shared one very annoyed internet user.

Someone was actually sick over the idea of sliced ketchup, writing, ‘I just threw up a little bit in my mouth.’ Another person shared, ‘Hi guys i just saw sliced ketchup I don’t think we can make anything worse haha.’ 

‘So sliced ketchup is now a thing? 20 years ago this would have been an SNL sketch,’ wrote someone else.

Slices: They don't need to be refrigerated and have a shelf-live of up to a year

Slices: They don't need to be refrigerated and have a shelf-live of up to a year

Slices: They don’t need to be refrigerated and have a shelf-live of up to a year

Founders: Founded by Emily Williams and Thac Lecong (pictured), the company Bo's Original started on Kickstarter with a $15,000 goal by April 20 

Founders: Founded by Emily Williams and Thac Lecong (pictured), the company Bo’s Original started on Kickstarter with a $15,000 goal by April 20 

Family business: Emily's father owned a restaurant in Michigan and was famous for his flavorful sauces so Emily decided to quit her corporate job and get in to cooking to follow her father

Family business: Emily's father owned a restaurant in Michigan and was famous for his flavorful sauces so Emily decided to quit her corporate job and get in to cooking to follow her father

Family business: Emily’s father owned a restaurant in Michigan and was famous for his flavorful sauces so Emily decided to quit her corporate job and get in to cooking to follow her father

Healthy choice: All of the ingredients are natural, non-GMO, and gluten-free without any artificial flavors or preservatives

Healthy choice: All of the ingredients are natural, non-GMO, and gluten-free without any artificial flavors or preservatives

Healthy choice: All of the ingredients are natural, non-GMO, and gluten-free without any artificial flavors or preservatives

Some people pointed out that ketchup slices are almost like tomato slices — and simply adding the vegetable might make things easier.

 ‘Just add a slice of tomato and call it a day,’ wrote one. Another wrote: ‘A ketchup slice is called a tomato you dingus.’

Another man who was clearly bothered by the new innovation shared his dismay, writing: ‘I remember in elementary school watching sci-fi shows and movies and thinking “The future is going to be so cool.”‘ 

‘Now, it’s the future and we still don’t have flying cars, but we do have sliced ketchup,’ he continued.

Despite many people sharing how much they loathed the idea of Slice of Sauce, many consumers obviously like it,as they continue to raise money past the original goal on the campaign site.

The slices also do not need to be refrigerated, and have a shelf-live of up to a year —making them convenient for on-the-go meals and lunchboxes.



Read more at DailyMail.co.uk