AFL glamour couple Jesinta and Buddy Franklin ‘considering starting a sports management agency’

Sports management is a billion dollar business worldwide. 

And AFL glamour couple Jesinta and Lance ‘Buddy’ Franklin are reportedly planning to cash in on this lucrative industry by forming their own sports talent agency in Australia. 

According to The Daily Telegraph, mother-of-two model Jesinta, 30, and her footy star husband, 35, are considering founding a local version of rapper Jay Z’s management company Roc Nation, which represents some of the world’s most elite athletes. 

Roc Nation was established in 2008 and represents a mixture of sporting and musical talent including NBA star LaMelo Ball and R&B singer Rihanna.

The company, which has offices in Los Angles, New York and London, is reportedly worth a whopping USD $140 million (AUD $203 million). 

It follows recent reports Buddy, 35, is looking to either leave the Sydney Swans for a new club or retire from footy altogether, after he was asked to take a 50 per cent pay cut in 2023.

According to The Daily Telegraph , mother-of-two model Jesinta and her footy star husband are considering founding a local version of rapper Jay Z’s (pictured) management company Roc Nation, which represents some of the world’s most elite athletes.  

The pair are also rumoured to be planning a permanent move from their home in Sydney to Queensland. 

According to The Daily Telegraph Jesinta also wants a career outside modelling and the opportunity to become an entrepreneur is particularly attractive.

According to reports Buddy once considered joining Miranda Kerr’s talent firm IMG, whose sporting clients include Commonwealth Games gold medallist Cody Simpson and tennis champion Jelena Dokic.

Jesinta has long held an interest in sports, particularly the AFL, and has publicly aired her views about several issues affecting the game 

Sports management agencies have an enormous earnings potential if they can attract high-profile clients and one managed by powerhouse couple Buddy and Jesinta would be attractive to many athletes. 

Jesinta has long held an interest in sports, particularly the AFL, and has publicly aired her views about several issues affecting the game.

Back in 2015 she came to the support of indigenous Sydney Swans player Adam Goodes after he was booed during a match.

‘Booing is a public form of bullying and Adam has come out and said it was affecting him so everyone needs to stop,’ she said.

It has been suggested a management firm run by the star couple would primarily represent indigenous talent such as Adam Goodes.

Sydney Swans star Lance ‘Buddy’ Franklin (pictured) has been married to Jesinta since 2016

Jesinta came to the support of indigenous Sydney Swans player Adam Goodes (pictured) after he was booed during a match