Fans of AFL legend Danny Frawley have been left outraged over a ‘horrible’ and ‘disrespectful’ social media post about the former Richmond coach.
The former long serving St Kilda captain turned media personality died on Monday after his ute slammed into a tree in regional Victoria the day after his 56th birthday.
Frawley’s friend, AFL and former Footy Show star Damien Barrett has penned a heartfelt piece for the footy legend that appeared on the AFL’s website Sliding Doors.
But readers were left fuming when the column was posted to social media on Friday night.
The social media alert, which was sent directly to readers said: ‘DING DONG: If Spud is gone… THEN. Sliding Doors is LIVE’.
Danny Frawley (pictured) died on Monday after his ute slammed into a tree in regional Victoria the day after his 56th birthday
Frawley’s friend, AFL and former Footy Show star Damien Barrett, was slammed on Friday night for a push notification that went out for his Sliding Doors column
Fans labelled the alert as ‘horrible’ and ‘disrespectful’ and even called for it to be removed.
One person tweeted: ‘What the f**k is this AFL? The person running the AFL Live app needs to be fired. This is a horrible headline. So disrespectful to a legend of the game. Should be ashamed whoever came up with this.’
Another simply slammed the push notification as ‘pathetic’.
‘Can you please take the distasteful and quite frankly upsetting sliding doors column down from your app. The Frawleys need to mourn, as do a lot of people, and this click bait tripe is the lowest of low,’ one person wrote.
One person tried to defend Barrett, who many were taking aim at directly.
‘The ‘Ding Dong’ is how AFL Live use to notify the new Sliding Doors every week,’ they wrote.
Fans were left outraged by the ‘horrible’ and ‘disrespectful’ push – but one person tried to defend Barrett, who many were taking aim at directly
‘Those that run the app either forgot about it or have ever seen ‘The Wizard of Oz’. Barrett was good friends with Frawley and I highly doubt he would do something like this.’
The full version of the sentence read: ‘If Spud is gone then his laugh, the laughter he created, his warmth, his childish ways, his obsession with bringing people together, his complexity, his pure love of family and friends is eternal.’
The misjudged alert came as the AFL organised a fitting tribute to Frawley prior to the start of Friday night’s semi final between Geelong Cats and reigning premiers West Coast Eagles.
A minute’s silence was held for late AFL legend Danny Frawley at the MCG on Friday night
It’s understood Frawley’s grieving family were at the game.
A highlights reel of Frawley was played on the big screen before a minute’s silence was held.
‘Coulda heard a pin drop at the footy just then,’ one fan tweeted.
Players wore black armbands for the man affectionately known as Spud.
A minute’s silence will also be held before Saturday night’s final between the Brisbane Lions and GWS Giants at the Gabba.
‘Danny was a friend to everyone in footy and his passion for the game, from the elite to the grassroots, was unmatched,’ AFL chief executive Gillon McLachlan said in a statement this week.
‘Whether you knew him as the St Kilda captain, the Richmond coach or the loveable guy on the TV or radio, who always made you smile, the acknowledgement this weekend is a way for everyone to pay tribute to the man we all knew and loved.’
West Coast coach Adam Simpson and players Shannon Hurn and Luke Shuey stood in silence as they remembered AFL legend Danny Frawley, who died on Monday aged 56
Geelong (pictured) and West Coast players wore black armbands in honour of Danny Frawley
Frawley played 240 games for St Kilda between 1984 and 1995 and was the club’s longest serving captain until Nick Riewoldt eclipsed his record in 2014.
He coached Richmond from 2000 to 2004 and guided the Tigers to a preliminary final in 2001.
Frawley went on to commentate the AFL for Triple M, Fox Sports, SEN and the Nine Network.
Daily Mail Australia has approached the AFL for comment.
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Danny Frawley of the Saints is chaired off the ground following his final match in 1995