The best cheap fizz in the biz! Aldi’s £13.99 bottle is the UK’s second bestselling champagne after Moët & Chandon, new figures show
- Aldi’s award-winning budget bubbly, priced at £13.99, has become a hit in the UK
- Second only to Moët & Chandon in sales, according to figures from data firm IRI
- Veuve Monsigny has overthrown Lanson, one of France’s most celebrated names
When most of us think of champagne we visualise expensive bottles – but not anymore, with Aldi’s £13.99 fizz becoming Britain’s second-bestseller.
The own-label, award-winning budget bubbly has become sought after in the UK and is second only to Moët & Chandon in sales.
Veuve Monsigny has overthrown Lanson, one of France’s most celebrated names and which is usually priced at around £35 a bottle, according to figures from the data firm IRI, reported The Guardian.
Aldi’s champagne was born almost ten years ago, in 2012, at the Philizot & Fils winery in the heart of Champagne, France.
Aldi’s £13.99 fizz (pictured left) has become sought after in the UK and is second only to Moët & Chandon (pictured right) in sales
Veuve Monsigny has overthrown Lanson (pictured), one of France’s most celebrated names and which is usually priced at around £35 a bottle, according to figures from the data firm IRI
Lovingly produced by husband and wife duo Stéphane and Virginie Philotz, Veuve Monsigny is matured for over 48 months – that’s two and a half years longer than the minimum requirement for Champagne, and more than 12 months longer than any other UK supermarket own brand Champagne.
The budget price hides an award-winning product, with the fizz placing second in a national taste test of champagnes carried out by Good Housekeeping last year, just behind a £23.99 offering from Waitrose.
Veuve Monsigny has also won a number of accolades over the years, including a bronze award at the International Wine Challenge.
Britons spend around £400million a year on champagne but producers have been hit hard by production problems and delivery issues which mean costs have increased.
The price of champagne went up by 8 per cent in the three months to September, according to Wine and Spirit Trade Association figures. Even Aldi’s Veuve Monsigny costs £1 more than last Christmas.
Yet Aldi’s champagne (pictured left) is not the only cheap bubbly to win plaudits. An annual champagne taste test by Which? placed Lidl’s even cheaper Veuve Delattre Brut (pictured right), which is £12.19, above the Aldi product
Research by Aldi previously showed the nation will enjoy approximately 480million glasses of bubbly this festive period, and Aldi itself has recorded record Champagne sales to date, now selling over 2miIIion bottles annually.
Earlier this month, Aldi launched the ‘UK’s cheapest champagne bar’ in the West End selling its Veuve Monsigny for just £2.33 a glass.
Julie Ashfield, Managing Director of Buying at Aldi UK, told FEMAIL: ‘We are extremely proud of our award-winning Veuve Monsigny Champagne – it’s up there with the best bubbles available, and we hope our Champagne and pop-up bar help spread some well-deserved cheer among the public this festive season.’
Yet Aldi’s champagne is not the only cheap bubbly to win plaudits. An annual champagne taste test by Which? placed Lidl’s even cheaper Veuve Delattre Brut, which is £12.19, above the Aldi product.
They praised the Lidl champagne for its ‘subtle, complex aromas, fresh acidity and clean, fruity taste’.