News, Culture & Society

Aldi’s Kevin the Carrot sells out in hours in Christmas shopping frenzy

Budget supermarket chain Aldi sparked a shopping frenzy at its stores up and down the UK today after fans of the store’s festive character, Kevin the Carrot, scrambled to buy merchandise. 

Crushing queues formed as shoppers desperate to get their hands on the cheery soft toy made a dash for the till. And there were even reports of a fight breaking out in a Bootle branch as the battle to bring home a Kevin got heated.

As crowds gathered at an Aldi in Skegness, people space-saved in queues and then got friends and family to pass giant versions of Kevin the Carrot – one of the most desirable products – down to them over the crowds. 

For those who didn’t manage to get their hands on the stuffed toys, there was disappointment, with many taking to Twitter to criticise the lack of stock, after merchandise sold out within hours of being put on sale.  

Online, thousands of shoppers waited for the Kevin range of products, including festive decorations and entire vegetable families of stuffed toys, to be released only to find their payments couldn’t be processed due to high demand.

 

Kevin crazy! At this Aldi store in Skegness, shoppers faced lengthy, crushing queues as fans of Kevin the Carrot merchandise flew off the shelves

Very special buy: Large soft-toy versions of Kevin were passed over shoppers to the front of the tills as people saved spots at the check-out in Bootle's Aldi

Very special buy: Large soft-toy versions of Kevin were passed over shoppers to the front of the tills as people saved spots at the check-out in Bootle’s Aldi

Pile 'em high: However, despite Aldi appearing to have plenty of stock to go around, tales of disappointed fans soon circulated on Twitter, with many expressing their frustration that Aldi hadn't been better prepared for the Carrot rush

Pile ’em high: However, despite Aldi appearing to have plenty of stock to go around, tales of disappointed fans soon circulated on Twitter, with many expressing their frustration that Aldi hadn’t been better prepared for the Carrot rush

Hundreds of people shared their success - and their disappointment - on social media this morning after Aldi released Kevin the Carrot merchandise, which quickly sold out online and in store 

Hundreds of people shared their success – and their disappointment – on social media this morning after Aldi released Kevin the Carrot merchandise, which quickly sold out online and in store 

Within hours of the range appearing online, Kevin the Carrot merchandise appeared on ebay, with one plucky seller putting a 5ft version of the root vegetable up for £950

Within hours of the range appearing online, Kevin the Carrot merchandise appeared on ebay, with one plucky seller putting a 5ft version of the root vegetable up for £950

Some shoppers were so dedicated they decided to turn up at Aldi stores ahead of opening time, with queues forming around the entrance as shoppers became ever more determined to try and take a Kevin home with their weekly groceries.

Within hours of the merchandise selling out, it began appearing on ebay, with the most inflated price appearing to be a five-foot-tall Kevin being paraded for the princely sum of £950. 

Twitter had a field day with the sight of people lining up, with some suggesting ‘the world had gone mad’. This afternoon, #Kevinthecarrot was trending.

Elsewhere, plenty of satisfied customers shared their joy at actually getting their hands on the toy.

@LaurenKaayy penned: ‘Can’t believe I’ve just stood in a queue for 20 mins to wait for a #KevinTheCarrot !!! Definitely worth it as I now have a life size Kevin.’ ‏

@CuriosityRocks added: ‘The Americans queue for televisions. The British queue for #KevinTheCarrot’  

‏@tifflouclark was one of the unhappy ones, after she tried and fail to buy online, explaining: ‘@AldiUK no response to my last tweet and your website is still not fit for purpose this morning! Apparently the decorations are in stock online but when you click on them they say they are sold out.’ 

@Alihalfpint was equally dispirited: ‘Thought this year We had a chance of purchasing Kevin, Katie and Family but no sold out already, should be used to it by now but still have an upset youngster @AldiUK #KevinTheCarrot’.

Mailonline has contacted Aldi for comment. 

Earlier this month, Aldi unveiled its Christmas advert for 2018, stirring up interest in the character.

The budget supermarket won over viewers with a heart-warming fairytale style story seeing the return of the much-loved carrot.

In his third appearance Kevin is forced to battle evil Pascal the Parsnip to save his carrot family from becoming part of the Christmas roast.

Kevin’s comeback comes after viewers were left in suspense when a launch advert, which was compared to the Coca Cola advert, saw him teetering on the edge of a cliff in a literal cliff-hanger.

Aldi has unveiled its Christmas advert for 2018, as retailers battle it out with their festive offerings. Featuring its trademark character Kevin the Carrot, he is forced to battle evil Pascal the Parsnip to save his carrot family from becoming part of his Christmas roast

Aldi has unveiled its Christmas advert for 2018, as retailers battle it out with their festive offerings. Featuring its trademark character Kevin the Carrot, he is forced to battle evil Pascal the Parsnip to save his carrot family from becoming part of his Christmas roast

The official advert sees him making a comeback, battling Pascal, (seen) who is on a mission to cause misery to Kevin's carrot family

The official advert sees him making a comeback, battling Pascal, (seen) who is on a mission to cause misery to Kevin’s carrot family

However the official advert sees him making a comeback, battling Pascal, who is on a mission to cause misery to Kevin’s carrot wife Katie and their three children: Chantenay, Baby Carrot and Jasper.

Award-winning actor Jim Broadbent returns to narrate the festive adventures of Kevin and his family and viewers may also recognise the soundtrack from Edward Scissorhands. 

With his fatherly instincts at the root of Kevin’s bravery, he is seen breaking into the snow-covered castle in a deserted wood at the top of a cliff. 

‘Kevin! Just in time for diner’, Pascal exclaims, swinging from the top of the cage trapping his family, and above a banquet showing a delicious Christmas feast, adding: ‘In fact, you are dinner’. 

With his fatherly instincts at the root of Kevin's bravery, he is seen breaking into the snow-covered castle in a deserted wood at the top of a cliff.

With his fatherly instincts at the root of Kevin’s bravery, he is seen breaking into the snow-covered castle in a deserted wood at the top of a cliff.

Kevin's carrot wife Katie and their three children: Chantenay, Baby Carrot and Jasper watch in horror as he tries to save them

Kevin’s carrot wife Katie and their three children: Chantenay, Baby Carrot and Jasper watch in horror as he tries to save them

Keven bravely navigates the spread in front of him, as vicious Pascal pelts him with Brussels sprouts and the like, while his caged family watch on in horror.

Dodging all of the obstacles, Kevin risks becoming grated carrot as he propels himself at his family’s swinging cage from a popping champagne bottle.

But his bravery is not in vain, as he lands on the cage, knocking evil Pascal off and freeing his carrot family in the process. 

Keven bravely navigates the spread in front of him, as vicious Pascal pelts him with Brussels sprouts and the like, while his caged family watch on in horror

Keven bravely navigates the spread in front of him, as vicious Pascal pelts him with Brussels sprouts and the like, while his caged family watch on in horror

'Kevin! Just in time for diner', Pascal exclaims, swinging from the top of the cage trapping his family, and above a banquet showing a delicious Christmas feast, adding: 'In fact, you are dinner'.

‘Kevin! Just in time for diner’, Pascal exclaims, swinging from the top of the cage trapping his family, and above a banquet showing a delicious Christmas feast, adding: ‘In fact, you are dinner’.

Dodging all of the obstacles, Kevin risks becoming grated carrot as he propels himself at his family's swinging cage from a popping champagne bottle

Dodging all of the obstacles, Kevin risks becoming grated carrot as he propels himself at his family’s swinging cage from a popping champagne bottle

But his bravery is not in vain, as he lands on the cage, knocking evil Pascal off and freeing his carrot family in the process.

But his bravery is not in vain, as he lands on the cage, knocking evil Pascal off and freeing his carrot family in the process.

Angry Pascal lands in a bowl of nuts, with Kevin cheering: 'Right in the nuts!'

Angry Pascal lands in a bowl of nuts, with Kevin cheering: ‘Right in the nuts!’

Escaping his wrath, the the terrified five-some are seen rushing to a window at the castle, before spotting a passing Father Christmas on a sleigh

Escaping his wrath, the the terrified five-some are seen rushing to a window at the castle, before spotting a passing Father Christmas on a sleigh

Angry Pascal lands in a bowl of nuts, with Kevin cheering: ‘Right in the nuts!’.

Escaping his wrath, the the terrified five-some are seen rushing to a window at the castle, before spotting a passing Father Christmas on a sleigh.

‘A fairytale ending for the carrots so brave, with a sleigh ride from Santa, Christmas was saved!’, the happy tale concludes, as the carrot family ride off into the distance.

The advert ends with Kevin and the family safely in their home as they read the fairytale, with Kevin reassuring them that the parsnip had ‘moved further afield’.

Read more at DailyMail.co.uk


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