Allen’s and Australian Women’s Weekly recreate Children’s Birthday Cake Book

Allen’s and Australian’s Women’s Weekly have joined forces in a sweet collaboration to recreate the iconic 1980s Children’s Birthday Cake Book with a twist.

The new Allen’s Party Cake book features more than 30 epic cake hacks, ranging from cult classic recipes to the latest party themes.

Shoppers can get the cookbook for free with the purchase of any three Allen’s or Bakers Choice products in a single transaction at Coles from Wednesday, September 1.

There are tips and templates throughout the book so home bakers can spark nostalgia for those who over the years have fond memories of the imaginative cakes that have been centre stage at parties across Australia.

The new Allen’s Party Cake book features more than 30 epic cake hacks, ranging from cult classic recipes to the latest party themes

The iconic Australian Women’s Weekly Children’s Birthday Cake Book

‘We are so excited to continue celebrating our 130th birthday with the new Allen’s Party Cake Book it’s the ultimate party starter for any age or occasion,’ Nestlé head of marketing confectionery Joyce Tan said.

‘Like lollies, the AWW Cake Book has been a staple of many childhoods, so we know this partnership between two iconic party-loving brands will spark the imaginations of Aussies to create new delicious and delightful cakes for any celebration.’

Sarah-Belle Murphy, executive general manager of publishing at Are Media, said the collaboration with Allen’s was the perfect pairing.

‘We’re thrilled to have joined forces with Allen’s on one of Australia’s most recognisable cake books and to join in on such a special milestone,’ she said.

‘There is no better time to get into the kitchen and enjoy these new creations.’

The new Allen’s Party Cake Book will be available exclusively at participating Coles supermarkets.