Amazon expand their movement into football after success of first Premier League broadcast by taking Champions League rights in Germany
- Amazon bought up their first live football rights over the last few years
- They broadcast a round of Premier League fixtures last week and it went well
- Now they have decided to buy up Champions League rights in Germany
Amazon have bought up the rights to Champions League games in Germany for the 2021-22 season.
The US-based company has made its first movements in live football rights over the last few years and broadcast a round of Premier League games last week over Amazon Prime Video.
Amazon have now confirmed that they have decided to pick up the rights to Champions League matches in their second-biggest market, Germany.
Amazon have bought up the rights to Champions League games in Germany from 2021-22
‘We’re excited to bring UEFA Champions League football to our customers in Germany,’ Alex Green, managing director at Amazon’s Prime Video Sport Europe division, said in a statement.
That will include some of the more prestigious games shown on a Tuesday night.
Amazon have been broadcasting audio for Bundesliga games in Germany since 2017.
The move into the rights market has been seen as a way for Amazon to boost subscribers to the Prime service.
They have recently shown a round of fixtures from the Premier League in the United Kingdom