Amazon to offer 15 per cent off during Boxing Day sales

Amazon Australia is set to launch its Boxing Day sales after a string of early disappointments including their failed Black Friday launch and anticlimactic prices – but customers can only expect small savings.

The online retail giant launched in the country in early December, to the delight of many shoppers looking to replicate the savings their American counterparts have been enjoying for years.

However, the Black Friday launch flopped, prices have been high and the lack of product range has left some people dissatisfied.

Amazon will look to rectify that with a 24-hour Boxing Day bonanza, but experts are warning customers to keep their expectations in check.

Amazon will look to rectify that with a 24-hour Boxing Day bonanza, but experts are warning customers to keep their expectations in check

The company sent out a memo to its Marketplace sellers this week, alerting them of their ambition to wade into the annual sales.

‘We want to offer our customers the best deals possible to choose from so we can create history for the first Amazon Christmas period in Australia,’ the memo read.

Vendors must offer sales on a minimum of 100 products across their range and guarantee delivery within 10 days to qualify for the promotion. These are two of the chief complaints Amazon Australia has received since its launch.

‘We expect a minimum of 15 per cent off an item and ideally the larger the discount the better for our customers.’ 

Consumer experts however do not expect significant savings and the sales are not the olive branch they appear to be.

‘It’s not too much of a surprise to see Amazon make a push for Boxing Day sales but we need to be careful about building this up into something it won’t be,’ research analyst Thomas O’Connor told the Daily Telegraph.

‘Amazon need to be playing in the Boxing Day space, but whether they will be playing in an aggressive way is not something I would anticipate.’