Lara Worthington [née Bingle] has come a long way since her days as a Tourism Australia ambassador in 2006.
Transforming herself into a beauty entrepreneur, the 30-year-old is now almost unrecognisable thanks to her changing style.
From layered beachy waves to the iconic ‘Bingle bob’ and now freshly-dyed brunette locks, Daily Mail Australia takes a look at the Cronulla native’s hair evolution.
Mane appeal: With Lara Worthington [née Bingle] recently debuting freshly-dyed brunette locks, Daily Mail Australia takes a look at the 30-year-old’s hair evolution
Lara catapulted to stardom with her debut in Tourism Australia’s ‘Where the bloody hell are ya?’ campaign.
Sporting just a skimpy bikini, the beauty was seen with semi-wet blonde locks in the campaign.
Numerous red carpet appearances followed, with Lara styling her locks in long beachy waves that complemented her golden tan.
Attention: Lara catapulted to stardom with her debut in Tourism Australia’s ‘Where the bloody hell are ya?’ campaign. Sporting just a skimpy bikini, the beauty was seen with semi-wet blonde locks in the ad

Beach babe: Numerous red carpet appearances followed, with Lara styling her locks in long beachy waves that complemented her golden tan
Soon after, the magazine cover girl took on a more glamorous look, switching textured locks for big barrelled curls.
In 2010, at the time in which Lara ended her nearly two-year engagement with cricketer Michael Clarke, the model lightened up, dying her golden locks a platinum blonde hue, which she often styled semi-straight and in a centre part.
Around the time of the premiere of her ill-fated reality show Being Lara Bingle, in 2012 the starlet drew attention to a shoulder-length rough cut, with her locks again styled semi-straight.

Blonde ambition: In 2010, at the time in which Lara ended her nearly two-year engagement with cricketer Michael Clarke, the model lightened up, dying her golden locks a platinum blonde hue, which she often styled semi-straight and in a centre part
She continued with the look until 2014, when she debuted the now iconic ‘Bingle bob’.
The jaw-grazing cut saw Lara’s blonde locks styled in a soft blow-wave.
Proving to be versatile, Lara switched from a deep centre part to a swept over fringe to accentuate her striking facial features.
Known for so long as a blonde, this week The Base by Lara Bingle founder shocked everyone when she debuted a brunette bob.

Game-changer: The magazine cover girl continued on with the look until 2014, when she debuted the now iconic ‘Bingle bob’

Profile: The jaw-grazing cut saw Lara’s blonde locks styled in a soft blow-wave. Proving to be versatile, Lara switched from a deep centre part to a swept over fringe to accentuate her striking facial features
Taking to Instagram, Lara showed off brunette locks, which were styled semi-straight and in a rough centre part.
Since marrying Australian actor Sam Worthington in 2014, Lara has shunned the limelight in favour of a more low-key lifestyle.
Now based Stateside, the media mogul balances motherhood with her burgeoning skincare and tanning business.
Lara and Sam are proud parents to two young sons, Rocket Zot, three, and Racer, one.

New look: Known for so long as a blonde, this week The Base by Lara Bingle founder shocked everyone when she debuted a brunette bob